Brainshark to Lead Panel on Improving Sales Readiness at the Open Lounge During Dreamforce 2015

"Executives to Highlight Best Practices for Boosting Sales Productivity and Results "

WALTHAM, Mass. — September 8, 2015 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced company executives will moderate and speak on a panel about improving sales conversations as part of the Open Lounge, hosted by InsideView, which takes place during Dreamforce 2015. The Open Lounge provides engaging discussions, sessions and panels with renowned sales and marketing experts and is a respite for Dreamforce attendees.

With more than four in 10 sales reps missing quota last year, according to CSO Insights, it’s important to equip sales with strategies for success. The Brainshark panel, “Are Your Reps Ready? Insights for Better Sales Conversations,” will address how today’s digitally educated buyer requires more value during sales interactions – and how sales reps can deliver. The session will cover a broad range of sales readiness topics – including how to tackle the problem, its impact on productivity and what companies can do to put reps in the best position to win.

The panel will be held Wednesday, Sept. 16, 2015, from 11 a.m. – 12 p.m. PT, at the InsideView Open Lounge (23 Geary Street in San Francisco). Speakers include:

  • Joe Gustafson, Brainshark CEO
  • Walter Rogers, CloudCoaching International CEO
  • Sharon Little, SiriusDecisions research director for sales enablement strategies
  • Trish Bertuzzi, The Bridge Group Inc. president and chief strategist
  • Robin Saitz, Brainshark CMO (moderator)

“Just because reps think they’re ready to have the right conversations with buyers, doesn’t mean it’s true. In fact, it often isn’t,” Saitz said. “This panel will foster a dialogue around the problem of sales readiness for B2Bs and what organizations can do to ensure more reps are prepared to have the types of conversations that move deals forward. It goes beyond training – and we’ll discuss best practices related to people, processes, content and technology, and how they all come together to enable a more productive sales force.”

In addition to moderating the sales readiness session, Saitz will also be a speaker on the “Women in Tech” panel on Tuesday, Sept. 15, from 1 – 2 p.m. PT, also at the Open Lounge.

To register for the Open Lounge, please visit:

Brainshark will also be exhibiting and demonstrating the capabilities of the Brainshark Sales Accelerator at Dreamforce Cloud Expo booth N1030. For more information and to schedule a meeting with Brainshark at the show, visit:

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at