Brainshark Named a 2008 Learning Leader by Research Firm Bersin & Associates

"Award Recognizes Brainshark Content Network for Being an Innovative Marketplace of User-Generated Business Learning"

WALTHAM, Mass. - January 29, 2009 - Brainshark, Inc., a leader in on-demand presentations, today announced it has been named a 2008 Learning Leader by Bersin & Associates, the only research and advisory firm focused on enterprise learning and talent management. The Learning Leaders Program recognizes organizations that have developed and implemented effective and efficient approaches to employee learning and development, resulting in significant business improvement.

The award honors Brainshark for the creation of the Brainshark Content Network (, an online marketplace of on-demand, user-generated content for business learning. With the Brainshark Content Network, professionals can easily view, buy and sell high-impact, on-demand learning presentations on a wide variety of topics, such as compliance issues, job functions, soft skills and more. Content is both free and fee-based, and viewers use social media features to rate, comment on and share the presentations they see.

"In today's economic climate, organizations are looking for new ideas to deliver training cost-effectively," said David Mallon, principal analyst for Bersin & Associates. "The Brainshark Content Network helps organizations meet these goals and is intuitive and inviting - offering a YouTube-like experience for engaging with business learning content from topic experts. We were very impressed by the breadth of the network and by Brainshark's innovative approach to expanding the eLearning content market."

Bersin & Associates recognized Brainshark in the Learning Leaders "Vendor Innovation" category, where organizations were evaluated on the following criteria: business value; innovation and uniqueness; history and proven effectiveness; price-performance; flexibility, supportability and maintainability; and ease of use and implementation. Bersin & Associates' Learning Leaders 2008: Award Winners report, available at, dubs the Brainshark Content Network a "cost-effective marketing channel for subject matter experts to market their knowledge and expertise to a highly motivated and focused business community."

"The Brainshark Content Network turns the traditional way of creating and acquiring eLearning content on its head," said Brainshark CEO Joe Gustafson. "This new model taps into a vast universe of experts, letting them easily, quickly and at no cost create compelling content. Organizations, in turn, can quickly obtain this eLearning content, which is both timely and customizable to their needs. We are thrilled to be recognized by Bersin & Associates for our innovation."

About Bersin & Associates

Bersin & Associates is the only research and advisory firm focused solely on research in enterprise learning and talent management. The company's WhatWorks® research and research-based services are designed to deliver actionable and practical guidance and to improve operational effectiveness and business impact. For more information, go to or call 561.455.0622, extension 223.

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at