Brainshark Named a Leader in The Aragon Research Tech SpectrumTM for Sales Coaching and Learning, 2019

Evaluation Based on Strategy and Performance

WALTHAM, Mass. February 21, 2019 Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced it has been named a Leader in Aragon Research’s first-ever “Tech SpectrumTM for Sales Coaching and Learning.”1 The report evaluates major providers who are helping sales organizations take their performance to new levels of achievement.

Aragon’s Tech Spectrums are market evaluation tools that graphically represent analyses of emerging and mature markets, and the vendors that participate in them.

The Aragon Research Tech Spectrum for Sales Coaching and Learning is segmented into three sectors: Promising, Contenders and Leaders. According to Aragon: “Leaders are providers who have comprehensive strategies and products/services that align with industry direction and market demand, and who effectively perform against that strategic backdrop.”

Brendan Cournoyer, vice president of marketing at Brainshark, said: “Sales readiness never stops. As such, sales coaching and learning play key roles in helping reps and other customer-facing professionals master their messages, gain confidence, and be prepared for each and every buyer interaction. We believe Aragon’s report underscores the critical importance of this space – and that Brainshark’s identification as a market leader highlights the results our clients achieve in improving sales enablement and readiness.”

Brainshark’s award-winning platform – for sales onboarding, continuous training, coaching and practice, content creation and more – equips reps to deliver maximum value to buyers. Within the last year, Brainshark’s technology has been honored in the Top Sales Awards (“Top Sales Enablement Technology”), The International Business Awards® (“Best New Product of the Year: Corporate Learning”), Best in Biz Awards (“Enterprise Product of the Year: Sales Software”), MarTech Breakthrough Awards (“Best Sales Enablement Software for Enterprises”) and more.

For more information, including examples of how companies improve sales effectiveness and results with Brainshark, please see

1 Aragon Research, The Aragon Research Tech SpectrumTM for Sales Coaching and Learning, 2019, Jim Lundy, February 21, 2019.


Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Over 1000 amazing companies – including many in the the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at