Brainshark Named a Leader in First-Ever Aragon Research Tech Spectrum for Sales Communications

"Brainshark Sales Accelerator Recognized for Helping Sales Reps Have Smarter Conversations that Grow Business and for Measuring How Rep Behavior Impacts Deals "

WALTHAM, Mass. — September 2, 2015 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced its position as a Leader in the Aragon Research Tech SpectrumTM for Sales Communications, 2015, published today. This Tech Spectrum – the first ever in the field of sales communications – is a market evaluation tool, including a graphical assessment of the market and its component vendors, from technology research and advisory firm Aragon Research. 

For the report, Aragon rigorously evaluated 14 companies, examining how they help sales teams use and track content to engage more effectively with prospects and customers. Aragon’s study – authored by Jim Lundy, founder, CEO and lead analyst, and David Mario Smith, research director and lead analyst – rated vendors on their products/services and market performance. The report notes: “The race is on to equip sales teams with better tools to engage directly with prospects and customers,” with Leaders defined as “providers who have comprehensive strategies that align with industry direction and market demand, and who effectively perform against that strategic backdrop.”

Described as “one of the firms to beat,” Brainshark provides solutions that have helped companies reduce sales cycles by 2/3, cut rep onboarding time in half and increase win rates by 25 percent. Contributing to Brainshark’s recognition is the Brainshark Sales Accelerator, launched last fall. This award-winning platform provides central resources for sales onboarding, continuous training, prospecting, live presentation delivery, coaching and content development. Analytics provide valuable insights into how deals are won – tying rep knowledge, behavior and content to sales results.

“The Internet, the mobile explosion and social media have irrevocably changed the buying landscape in recent years – making it crucial for sales reps to add more value during every interaction,” said Brainshark CEO Joe Gustafson. “Brainshark empowers reps to have smarter conversations that close more deals faster, and we’re honored to be recognized by Aragon Research as a market leader.”

Lundy said: “As companies face intense competition to win deals and equip their reps for success, we’re seeing explosive growth in the sales communications market. Sales communications solutions such as Brainshark’s can help companies sell and engage more effectively.”

Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at