Brainshark Named a Sales & Marketing 2.0 Award Winner

"Awards Honor the Use of SaaS Technologies and Processes to Increase Revenue and Improve Customer Experiences"

WALTHAM, Mass. - November 23, 2010 - Brainshark, Inc., the leader in on-demand multimedia for business, today announced it has received a 2010 Sales & Marketing 2.0 Award from Sales Dot Two Inc. These awards honor the innovative use of software-as-a-service (SaaS) technologies to improve sales and marketing tactics, increase revenue and enhance customer experiences.

Brainshark received the award in the "Best Sales 2.0 Management" category, in recognition of its results-driven Sales 2.0 strategy and technology infrastructure. Winners were announced during the Sales & Marketing 2.0 Conference, held earlier this month in San Francisco.

"As an award winner, Brainshark demonstrates forward thinking and best practices in Sales 2.0 adoption," said Gerhard Gschwandtner, publisher of Selling Power magazine and host of the Sales & Marketing 2.0 Conference. "Through the successful integration of multiple SaaS technologies, Brainshark has created a comprehensive and scalable Sales 2.0 platform that drives results and more meaningful customer conversations."

The best-in-class SaaS applications that form Brainshark's Sales 2.0 architecture include:

  • Salesforce.com (CRM)
  • InsideView (Sales intelligence)
  • Jigsaw, OneSource and NetProspex (Contact and company data)
  • CongaMerge (Proposal creation)
  • LivePerson (Chat)
  • Eloqua (Marketing automation)
  • GoToMeeting (Web conferencing)
  • HubSpot (Inbound marketing)
  • Twitter, LinkedIn (Social media)
  • Google Analytics (Web analytics)
  • Cloud9 Analytics (Sales pipeline analytics)
  • Brainshark (Multimedia communications)

"Close communication between sales and marketing is an integral part of Sales 2.0 success," said Dave Fitzgerald, Brainshark's executive vice president. "Through this collaborative environment - along with a powerful set of SaaS technologies, our own platform included - we are better able to reach the right people, with the right message, at the right time - leading to better selling and servicing of our customers. We're very pleased to have received this honor from Sales Dot Two Inc."

Swayne Hill, president and CEO, Cloud9 Analytics, said: "We want to congratulate Brainshark on this achievement, as they have done an outstanding job bringing together best-in-class technology with people and process. Cloud9 is pleased to be a part of Brainshark's Sales 2.0 environment and provide the next generation of analytic applications to their sales managers to help them better manage their teams, gain greater insight into their sales pipeline, and boost forecast win rates for measurable revenue performance improvement."

For more information about the Sales & Marketing 2.0 awards and a complete list of winners, please see http://www.sales20conf.com/collaboration/awards.html.

About the Sales & Marketing 2.0 Conference
The Sales & Marketing 2.0 Conference is produced by Sales Dot Two Inc., and hosted by Selling Power magazine publisher Gerhard Gschwandtner. Typical attendance at this event is more than 400 people; job titles represented include CEOs, VPs of Sales, VPs of Marketing, VPs of Sales Operations, Division/Regional Sales Managers, Sales Managers, and Marketing Managers.

About Sales Dot Two Inc. Sales Dot Two Inc. is an events company responsible for producing the Sales 2.0 Conference series.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.