Brainshark Named to TrainingIndustry.com's "2012 Top Authoring Tools" List

"With Brainshark’s Cloud-Based Software, Business Professionals Can Easily Create Interactive eLearning and Mobile Learning Content"

WALTHAM, Mass. — January 25, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced that it has been named to TrainingIndustry.com’s “2012 Top Authoring Tools” list. This first annual list from TrainingIndustry.com is designed to help organizations in their search for training partners.

The new list supports TrainingIndustry.com’s mission to continually monitor the marketplace for the best providers of training services. Selection to the list was based on the following criteria: leadership and innovation, company focus on authoring platforms, features and capabilities of the authoring tools, company size and growth potential, strength and number of clients/users, and geographic reach.

“We published this list of top companies because our audience has demonstrated an interest in the innovation happening in this space,” said Doug Harward, CEO of TrainingIndustry.com. “We’re pleased to recognize Brainshark as a top authoring tool – honoring its ease of use, rapid content creation capabilities and significant market penetration.”

Brainshark’s cloud-based software lets subject matter experts add their voice – along with video clips, attachments, survey and test questions, and more – to PowerPoint decks and other documents to create interactive eLearning and mobile learning (mLearning) content. With Brainshark, it’s easy to deliver video presentations to worldwide audiences, track completion and assess results. Geographically dispersed audiences can easily access and consume onboarding materials, and formal and informal learning content from their desktops or mobile devices. Brainshark presentations are also often deployed as eLearning courses through SCORM-compliant learning management systems.

“Brainshark makes content creation easy and more accessible – allowing any business professional to quickly create high-impact learning presentations and reach audiences at their convenience, anytime, anywhere,” said Brainshark CEO Joe Gustafson. “We’re honored to have been named to this inaugural list from TrainingIndustry.com and look forward to continuing to support our users in their important training initiatives.”

About Training Industry

TrainingIndustry.com spotlights the latest news, articles, case studies, and best practices within the training industry. Our focus is on helping dedicated business and training professionals get the information, insight, and tools needed to more effectively manage the business of learning.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.