Brainshark Now Integrated With Eloqua Helping Marketers Easily Create Trackable Videos for More Effective Demand Generation Campaigns
WALTHAM, Mass. — November 6, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced the integration of its Brainshark Presentations™ flagship solution with marketing automation leader Eloqua. Now, it’s easy for Eloqua users to use Brainshark online videos to improve the effectiveness of demand generation and other marketing communications – as well as gain greater insight into how prospects are engaging with content. Brainshark is available through the Eloqua AppCloud, a crucial destination for Eloqua customers who are looking to use cloud-based technologies to improve sales and marketing efforts, and generate more leads.
With Brainshark, sales and marketing professionals can rapidly turn static documents like PowerPoints into dynamic, on-demand video presentations – accessible online and via mobile devices. Organizations use Brainshark to meet increasing content development needs and engage their audiences more effectively – with customers increasing click-through rates by up to five times, and lead generation results by up to 10 times and more.
Now, through the integration with Brainshark, Eloqua users can easily:
- Incorporate Brainshark video content into Eloqua campaigns and landing pages – boosting click-through rates and audience engagement.
- Accelerate content creation – with easy access to Brainshark to create, update and repurpose video presentations.
- Measure engagement – taking advantage of Brainshark’s tracking capabilities to see who is viewing content and how it’s resonating. This increased insight allows for more comprehensive lead scoring and prioritization.
- Add Brainshark’s in-depth analytics to Eloqua data for broader prospect identification – no manual intervention required.
- Use Brainshark viewing data to drive automated Eloqua processes – including response follow-up and lead nurturing.
“Video plays a critical role in strengthening marketing communications, and we’re excited to have Brainshark included in our Eloqua AppCloud,” said Steve Woods, CTO, Eloqua. “Brainshark’s platform not only lets our users harness the power of video for improved engagement, but also gives marketers the invaluable ability to see who is interacting with content – making follow-up and lead prioritization infinitely easier.”
Andy Zimmerman, chief marketing officer at Brainshark, said: “Today, marketers are under more pressure than ever before to rapidly create content that stands out and can be easily viewed on their audience’s device of choice. We’re pleased to work with Eloqua to empower their users to incorporate high-impact video content and detailed audience viewing behavior into the system – helping them improve the effectiveness and measurability of their marketing campaigns.
Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.