Brainshark Partners with Brightcove to Expand the Creation and Distribution of Video Across the Enterprise

"Brainshark’s ‘Publish to Brightcove’ Capability Lets Businesspeople Create Videos – Using Only PowerPoint and the Phone – for Delivery via Brightcove"

WALTHAM, Mass. - Feburary 15, 2011 - Brainshark, Inc., the leader in online and mobile video presentations, today announced it has partnered with Brightcove, the leading online video platform, to expand the use of video across everyday business communications. As part of the partnership, Brainshark has also unveiled a “Publish to Brightcove” capability – enabling users, with only a PowerPoint deck and the telephone or computer microphone, to create powerful video content that can be delivered via the Brightcove platform.

Brainshark makes it easy to add voice – along with music, video clips and interactivity, if desired – to PowerPoint decks and other documents, to create trackable, online video presentations. With one Brainshark presentation viewed every 2.5 seconds in locations all over the world, Brainshark allows users to quickly and regularly create content that can be updated on-the-fly and viewed on-demand, including from mobile devices. Now, with “Publish to Brightcove,” users can – with one click – instantly publish their Brainshark content to the Brightcove platform to bolster site traffic and visibility.

Through its partnership with Brightcove, Brainshark is also able to provide its rapid content creation capabilities to Brightcove customers to reduce the cost and complexity of video production. Brainshark customers can also take advantage of Brightcove’s vast reach and additional opportunities for syndication and social sharing.

“Online video has become a central piece of the marketing and communications mix for companies of all sizes that are looking to increase engagement with their audiences and build their online communities,” said Chris Johnston, director of technology partnerships at Brightcove. “We are pleased to partner with organizations like Brainshark whose technology gives organizations a quick and cost-effective way to create videos that can then be distributed through our platform.”

Kate Skelly, vice president of corporate and business development for Brainshark, said: “Every businessperson should have the ability to communicate online in powerful ways using video. We’re happy to be working with Brightcove to enable anyone to transform their static business content into high-impact video that can be shared across web, social and mobile channels to increase the reach and results of their communications.”

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.