Brainshark Partners with Brightcove to Expand the Creation and Distribution of Video Across the Enterprise
WALTHAM, Mass. - Feburary 15, 2011 - Brainshark, Inc., the leader in online and mobile video presentations, today announced it has partnered with Brightcove, the leading online video platform, to expand the use of video across everyday business communications. As part of the partnership, Brainshark has also unveiled a “Publish to Brightcove” capability – enabling users, with only a PowerPoint deck and the telephone or computer microphone, to create powerful video content that can be delivered via the Brightcove platform.
Brainshark makes it easy to add voice – along with music, video clips and interactivity, if desired – to PowerPoint decks and other documents, to create trackable, online video presentations. With one Brainshark presentation viewed every 2.5 seconds in locations all over the world, Brainshark allows users to quickly and regularly create content that can be updated on-the-fly and viewed on-demand, including from mobile devices. Now, with “Publish to Brightcove,” users can – with one click – instantly publish their Brainshark content to the Brightcove platform to bolster site traffic and visibility.
Through its partnership with Brightcove, Brainshark is also able to provide its rapid content creation capabilities to Brightcove customers to reduce the cost and complexity of video production. Brainshark customers can also take advantage of Brightcove’s vast reach and additional opportunities for syndication and social sharing.
“Online video has become a central piece of the marketing and communications mix for companies of all sizes that are looking to increase engagement with their audiences and build their online communities,” said Chris Johnston, director of technology partnerships at Brightcove. “We are pleased to partner with organizations like Brainshark whose technology gives organizations a quick and cost-effective way to create videos that can then be distributed through our platform.”
Kate Skelly, vice president of corporate and business development for Brainshark, said: “Every businessperson should have the ability to communicate online in powerful ways using video. We’re happy to be working with Brightcove to enable anyone to transform their static business content into high-impact video that can be shared across web, social and mobile channels to increase the reach and results of their communications.”
Brainshark’s data-driven sales readiness platform provides the tools to prepare client-facing teams with the knowledge and skills they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.