Brainshark Partners with Marketo to Help Marketers Drive Increased Engagement and Results Across the Customer Lifecycle

"Using Brainshark and Marketo, Companies Improve Lead Quantity and Quality, and Provide Timely, Engaging Content"

WALTHAM, Mass. — August 1, 2011 — Brainshark, Inc., the leader in online and mobile video presentations, today announced it has partnered with Marketo, the fastest growing provider of Revenue Performance Management solutions. Through the partnership, marketers can leverage solutions from both companies to hone their communications at all stages of the customer lifecycle – from generating interest to educating prospects to aiding in customer onboarding and more. Using Brainshark and Marketo, marketers are able to create and deliver timely, relevant content for viewing on computers and mobile devices, and track the results of their interactions.

Marketo’s marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work – and work together – to drive dramatically increased revenue performance and fuel business growth. Highly effective while simple to use, Marketo’s solutions help accelerate revenue growth – from the earliest stages of demand generation and lead management to the close of a deal and beyond.

Brainshark enables marketing teams to keep up with the ever-increasing demand for more and better content. Using Brainshark, marketers can quickly and easily create high-impact and trackable video presentations, reaching their audiences anytime, on popular devices like smartphones and tablets. Customers report an increase in lead generation results by five to 10 times using Brainshark.

As today’s audiences are confronted with a deluge of information – with more than 247 billion emails sent daily, according to the Radicati Group – it’s increasingly important to deliver visible and meaningful communications that won’t be filtered out. Used in conjunction with systems like Marketo, Brainshark lets users:

Meet the need for timely and relevant video content, which can be easily shared across multiple channels and improves program response rates.

  • Enable more people within an organization, including product experts and executives, to quickly and easily create online videos.
  • Reach audiences with materials delivered in the visual format they prefer and on the devices they choose.
  • Gain greater insight into how viewers are interacting with content – including which parts they watched and in what order. This information can instantly be pulled into Marketo’s solution – helping marketing users to qualify interest and prioritize follow up.

“We use Brainshark and Marketo as a powerful combination for demand generation and lead nurturing,” said Tim Riesterer, chief marketing officer for Corporate Visions, a leading sales and marketing consulting company. “We use the technologies together to develop, deliver and track our video-driven, thought-leadership content – which boosts our response rates and allows us to determine the precise impact on pipeline for each campaign.”

This partnership also enables Marketo and Brainshark to recommend each other’s products and services to leading companies nationwide. In addition, both companies are members of the Marketing Cloud, a consortium of cloud-based marketing services providers that helps organizations streamline and improve their marketing programs and drive demand.

“We are pleased to partner with Brainshark, whose technologies greatly complement our own award-winning solutions,” said Amy Guarino, vice president of business development at Marketo. “By using our technologies in tandem, companies can deliver high-impact and highly trackable materials to their audiences. This helps our customers’ ability to segment and score leads, and helps them maximize results on all marketing activities throughout the entire revenue cycle.”

Kate Skelly, vice president of corporate and business development at Brainshark, said: “Through our partnership with Marketo, companies can increase the quantity and quality of their leads – delivering relevant content to the right people at the right time. Brainshark enables marketers to reach their audiences with convenient and engaging video content, and we’re delighted to work with Marketo to help users improve results across the entire customer lifecycle.”

On August 3, Brainshark and Marketo will present a webinar titled “Improving Lead Nurturing through Amazingly Engaging Content.” To register, please visit: http://www.cvent.com/events/webinar-improving-lead-nurturing-through-amazingly-engaging-content/event-summary-0c6f9dfa67a44ef895e0668a337e31be.aspx.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of March 2011, more than 1000 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo’s award-winning blogs at http://blog.marketo.com/.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.