Brainshark Releases ‘Sales Enablement for Dummies’

"New, Complimentary eBook Provides Readers With Insights for Developing a Sales Enablement Strategy That Drives Greater Revenue "

WALTHAM, Mass., and NASHVILLE, Tenn. — SiriusDecisions 2015 Summit — May 12, 2015 —Brainshark, Inc., a software-as-a-service (SaaS) company delivering content-driven sales enablement solutions that help businesses close more deals, today announced the availability of the free eBook “Sales Enablement for Dummies.” Published by Wiley and co-authored by Stephanie Diamond, author of seven business books, and Brendan Cournoyer, Brainshark’s director of content marketing, the eBook covers key aspects of sales enablement – from strategic considerations to the tactical aspects of putting programs and systems in place that will increase sales productivity and the bottom line.

Many companies are investing in sales enablement initiatives, but they often struggle with where to focus their efforts as they build a plan. To achieve success, sales enablement requires a systematic approach to increase sales productivity by supporting both managers and reps with the content, training and analytics they need to have more successful sales conversations.

“Sales Enablement for Dummies” provides practical guidance to help companies:

  • Develop an effective sales enablement strategy.
  • Deliver the right sales content at the right time to engage buyers and shorten sales cycles.
  • Prepare their sales force, ensuring reps are ready for every sales interaction.
  • Measure sales activities and identify best practices.

“Sales enablement is an incredibly hot topic for a lot of organizations right now, but there are a lot of questions about how to do it well – or where to even start,” Cournoyer said. “With this eBook, the goal is to present the key pieces of a successful strategy from top-to-bottom, and illustrate how combining the right processes and technology can help bring it all together. Every company wants to have smarter sales conversations and gain greater insight into how their sales enablement efforts are impacting sales knowledge, behavior and revenue. This eBook shows how sales enablement can help you get there.”

For more information, and to read “Sales Enablement for Dummies,” please visit:  

Print copies of the eBook will also be available to attendees at the SiriusDecisions 2015 Summit – taking place today through May 15 in Nashville, Tennessee – at Brainshark’s booth (#518).

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at