Brainshark Sales Accelerator Debuts New Analytics – Shining Light on How Sales Reps’ Knowledge and Behavior Impact Deals
WALTHAM, Mass. — August 4, 2015 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced powerful, new analytics capabilities in its Sales Accelerator platform. Revealing critical – yet previously inaccessible – information for many companies, the Brainshark Sales Accelerator shows how sales reps’ knowledge and behavior affect sales outcomes, providing actionable insights that drive greater productivity and more deals.
As reps across industries struggle to hit quota, it can be difficult for managers, unable to attend every meeting or call, to understand what’s going wrong in the sales process. The Sales Accelerator – Brainshark’s award-winning sales enablement platform – now fills this gap. New analytics reveal sales rep behavior – tying sales content, conversations and training to pipeline and revenue – right in Salesforce. Sales teams can understand how buyers engaged with content in successfully closed deals and see how the use of content affects deals currently in the pipeline. Armed with this information, managers can coach their “B” and “C” reps to behave like “A” players, and deliver more accurate forecasts, and sales reps can close more and bigger deals.
“I needed to understand the ‘why’ behind Gainsight’s sales results – why reps are winning and losing deals – so we can replicate success. That’s why I chose Brainshark,” said Nick Mehta, CEO of Gainsight, a leader in customer success management. “The Brainshark Sales Accelerator’s dashboards and reports eliminate all the guesswork. They show how training influences our sales performance and how content impacts our pipeline – so we can shine light on what moves the needle and then maximize results.”
Jim Lundy, CEO and lead analyst at Aragon Research, said: “Companies today see a need to demystify what happens in sales conversations, so they can deliver more value to buyers and close more deals. Analytics are serving as that crystal ball – measuring the impact that content has on the sales process to show what will advance future deals. Solutions such as Brainshark’s, which tie content and behavior to sales outcomes, can help companies hone their strategies, and improve productivity and results.
New dashboards and capabilities
The Brainshark Sales Accelerator now provides new, intuitive role-based dashboards, charts and reports – all generated and accessible within Salesforce. Through the new analytics capabilities, sales teams can instantly generate reports that answer questions such as:
- How is sales content being used?
- Which content is best to use and when?
- Where in sales cycles does content work best?
- Which content drives more and bigger deals?
- Which accounts are engaged, unengaged or neglected?
- Which reps are high performers, and which content is factoring into their success?
“Sales conversations are no longer limited to what takes place in a meeting room – they’re happening before, during and after that actual meeting,” said Brainshark CEO Joe Gustafson. “With the Brainshark Sales Accelerator, content becomes a proxy for being in the room. Managers get to be a fly on the wall, while sales teams have access to insights about engagement they’d never otherwise have – helping them refine strategies and ultimately boost revenues.”
In addition to its new, powerful analytics, the Brainshark Sales Accelerator provides resources for sales onboarding, continuous training, prospecting, live presentation delivery, coaching and content development – all centrally accessible within Salesforce. For more information, seewww.brainshark.com/solutions/sales-accelerator. For an article by Gustafson on how analytics can bridge the former “black hole” of measuring sales conversations, please see http://bit.ly/BSK-PowerAnalytics.
Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.