Brainshark Sales Accelerator Named ‘Best of 2014’ in Mobile Star Awards<sup>TM</sup>

"Brainshark’s Sales Enablement Platform – Winner of ‘Enterprise Mobile Field Sales & CRM’ Category – Helps Sales Teams Close More Deals in Less Time"

WALTHAM, Mass. — January 27, 2015 — Brainshark, Inc., delivering content-driven sales enablement solutions that close more deals, today announced that the Brainshark Sales Accelerator was named among the “Best Products of 2014” in the Mobile Star AwardsTM, after only three months in the market. Brainshark’s sales enablement platform was honored as a “Superstar” – the highest ranking – in the “Enterprise Mobile Field Sales & CRM” category in the awards program, hosted by mobile technology news and directory site MobileVillage.com.

Now in its 14th year, the Mobile Star Awards showcase the best enterprise mobile products, software, services, apps, devices, visionaries and more. Winners are chosen by MobileVillage.com readers and the thousands of subscribers to the site’s “Go MobileTM” biweekly e-newsletter, which delivers top mobile technology news.

“With millions of mobile products competing for our attention, our award winners stand out from the crowd as star innovators to follow,” said Gary Thayer, Mobile Star Awards director. “A major part of this is because votes are cast by real users who love the products – these are the mobile early adopters, mobile IT professionals and tech bloggers who dominate our readership. In addition, as mobile technology increasingly shapes and supports how sales professionals do their jobs, we congratulate Brainshark on its popular and leading-edge Sales Accelerator – for its role in helping sales teams easily and efficiently close more deals.”

Tightly integrated with Salesforce, the Brainshark Sales Accelerator provides high-impact, centrally accessible solutions for sales onboarding and continuous training, prospecting and engagement, and coaching – all without having to leave the CRM environment and accessible on any major mobile platform. Reps can easily see and access the right content, when and how they need it – helping them have smarter conversations with customers and prospects to win more deals in less time. Brainshark’s underlying content creation and management capabilities help companies deliver more of this content in the form of interactive video that is highly effective for capturing attention and improving retention. Detailed analytics and dashboards also enable reps to see how prospects are consuming content, and help managers track their teams’ preparedness to sell.

“Sales reps today face a more complex selling environment than ever before and are expected to add significant value in conversations with increasingly informed buyers,” said Brainshark President Greg Flynn. “To increase productivity, you can either help reps be better at how they sell or maximize their selling time. The Sales Accelerator does both: reducing complexity for reps to help them be better prepared for each sales conversation, while also enabling them to spend less time searching for the content and training they need to drive opportunities forward. By doing all this from within the CRM system, reps have the ease of getting what they need to sell from a single application, and those responsible for sales productivity – such as front line managers, content creators, trainers, executive leadership and reps themselves – gain insight into sales conversations and preparedness in ways that were never possible before. We’ve been pleased with the strong market reception and demand for the Sales Accelerator since its launch, and are honored by this recognition from MobileVillage.com and its readers.”

A three-time Mobile Star Awards winner, Brainshark provides sales enablement solutions that have helped customers reduce sales cycles by 2/3, cut rep onboarding time in half, improve rep productivity by 20%, increase win-rates by 25% and more. For more information about these benefits and the Brainshark Sales Accelerator, please see www.brainshark.com/solutions/sales-accelerator. More details about the Mobile Star Awards are available at www.mobilevillage.com/mobilestarawards/.

About MobileVillage / PDA Inc.

Since 1993, MobileVillage has been a pioneering market and solution development company dedicated to advancing mobile and wireless technology in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through "Best of Breed" solution identification, event partnerships, an online directory, daily news, “Go Mobile™” newsletter, and annual Mobile Star Awards™ program. Visit MobileVillage online at www.mobilevillage.com.

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MobileVillage®, the Mobile Star Awards™, and Go Mobile™ are trademarks or registered trademarks of MobileVillage / PDA Inc. Salesforce and others are trademarks of salesforce.com, inc.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.