Brainshark Technology to Power AHIP's New Educational Content Series

"AHIP Bridgecast, AHIP Vidcast and AHIP Product Spotlight Series Are Delivered Through Brainshark's Web Platform and Available for Free on myBrainshark.com"

WALTHAM, Mass. — June 9, 2010 — Brainshark, Inc., the leader in on-demand multimedia for business, announced today that America's Health Insurance Plans (AHIP) has chosen Brainshark's technology platform to power three new educational content series.

  • The AHIP Bridgecast series features interactive discussions with the nation's foremost experts in population health and wellness.
  • The AHIP Product Spotlight series features interactive discussions with a variety of industry thought leaders about solution-specific innovations that are creating efficiencies in the marketplace.
  • The AHIP Vidcast series combines audio and visual media from multiple perspectives to provide examples of how AHIP health plans and leading technology innovators are bringing efficiency and cost-reduction solutions to various verticals of health plan operations.

A national trade association representing America's health plan community, AHIP has 1,300 member companies that provide more than 200 million Americans with health insurance coverage – spanning medical, long-term care, disability income, dental, supplemental and stop-loss insurance. Using Brainshark, AHIP can upload its existing podcasts and video assets, and easily share them with its member audiences. AHIP also uses Brainshark to create, narrate and share new multimedia presentations that incorporate interactivity, attachments, slides, videos and more.

"We're always looking for new and better ways to provide information to our members," said Charles Stellar, executive vice president for AHIP. "Brainshark gives us a very simple yet powerful set of tools to do this."

AHIP Bridgecasts, Vidcasts and Product Spotlights will be available in AHIP's HiWire and SmartBrief newsletters, the AHIPHiwire.org website, and on myBrainshark – Brainshark's free site for creating, sharing and tracking multimedia presentations, and viewing learning content.

Two example Brainshark presentations created by AHIP can be viewed at http://my.brainshark.com/AHIP-Bridgecast-Silverlink-Dr-Jan-Berger-864866571 and http://my.brainshark.com/AHIP-Bridgecast-NBCH-Andy-Webber-112729490.

"Brainshark is currently used by eight of the top 10 health care plan providers, as well as many highly respected organizations across the health care industry, such as AHIP," said Brainshark CEO Joe Gustafson. "Given the rapidly evolving nature of today's health care market, AHIP has embraced on-demand multimedia as a way to reach its entire audience in a faster, more engaging, and more cost-effective manner. We are thrilled to partner with AHIP as a nationally renowned organization, and look forward to the continual addition of AHIP content as part of the ever-growing myBrainshark catalog."

About AHIP
America's Health Insurance Plans (AHIP) is a national association representing nearly 1,300 member companies providing health insurance coverage to more than 200 million Americans. Its member companies offer medical insurance, long-term care insurance, disability income insurance, dental insurance, supplemental insurance, stop-loss insurance and reinsurance to consumers, employers and public purchasers. For more information, visit www.ahip.org.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.