Brainshark Unveils Integration with Microsoft Dynamics 365

Microsoft Dynamics Users Can Now Access Brainshark’s Sales Training and Coaching Solutions Directly from Their CRM System – Driving Better Sales Productivity

WALTHAM, Mass. — June 21, 2017 — Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced an integration with Microsoft Dynamics 365 – giving sales teams instant access to Brainshark training, coaching and content resources directly from Microsoft’s CRM application. Organizations benefit from streamlined access to essential sales resources, greater sales productivity and centralized visibility into the impact of their sales readiness programs.

Sales teams can now, directly from within Dynamics 365, use Brainshark to:

  • Rapidly create high-impact, multimedia content for sales onboarding, just-in-time learning and more.
  • Deploy training content and curricula that enable reps to master their messages and increase sales effectiveness.
  • Provide video-based sales coaching with manager challenges, rep video responses, and manager and peer feedback readily accessible.
  • Enable sales reps to view videos and other assets related to training, coaching and other initiatives – fostering better sales readiness.
  • Gain better insight into sales program effectiveness with real-time Brainshark viewing, training and coaching analytics.

“The more the solution can integrate seamlessly with the CRM and reduce the need to access one more application, the better it can support seller efficiency by reducing the time required to navigate to and use one more app,” wrote Steven Wright, senior analyst at Forrester Research¹.

Brainshark CEO Greg Flynn said: “Training, coaching and content form the foundation for improving sales effectiveness. It’s critical that sales teams are able to easily find these resources – when and where they need them – so they can be better prepared to close more deals faster. We’re glad to extend our partnership with Microsoft and, in response to customer demand, offer this unique functionality to Dynamics users – so they can seamlessly access Brainshark training and coaching resources without ever leaving the CRM.”

This newly launched integration is the latest in a series of partnership activities between Brainshark and Microsoft. Brainshark recently launched Brainshark Labs at the 2017 Microsoft Build conference, where Brainshark leaders shared how they are innovating with Microsoft’s Cognitive Services and HoloLens mixed-reality simulation technology to improve sales team effectiveness. In 2016, Brainshark integrated with Microsoft Outlook, empowering reps to easily email Brainshark sales content and sync those activities with Salesforce. In addition, Microsoft Azure Media Services now hosts video content created by millions of Brainshark users – ranking Brainshark among Azure’s top 10 video producers worldwide.

For more information about Brainshark’s integration with Microsoft Dynamics 365, visit:

¹”Vendor Landscape: Sales Enablement Automation”, Forrester Research, Inc., March 21, 2016

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at