Brainshark Wins Brandon Hall Excellence in Technology Award, in Recognition of Superior Mobile Learning Solutions

"Honored in "Best Advance in Mobile Learning Technology" Category, Brainshark Makes it Easy to Create and Deliver Interactive Video Content That's Accessible on all Major Mobile Devices"

WALTHAM, Mass. — February 8, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced that it has received a Brandon Hall Excellence in Technology Award. Brainshark was honored in the “Best Advance in Mobile Learning Technology” category, in recognition of its powerful and easy-to-use mobile learning (mLearning) solutions.

Now in its 18th year, the awards program is hosted by Brandon Hall Group, a leading analyst firm focused on learning, talent management and business research. A panel of independent senior judges, along with Brandon Hall Group senior analysts and executive leadership, evaluated submissions on their breakthrough innovation, unique differentiators, value proposition and measurable results. According to Brandon Hall Group, winners represent the “best-of-the-best” across learning, talent management, and sales and marketing categories.

“Throughout the last year, technology providers and their clients have tapped into the power of mobile, social, talent, learning, sales and marketing technologies – with proven, validated results,” said Mike Cooke, CEO of Brandon Hall Group. “We’re pleased to honor Brainshark among the winners in our annual awards program, recognizing its ease of use, market penetration and results in the field of mLearning.”

Brainshark’s cloud-based software enables anyone, regardless of technical expertise, to create high-impact, interactive mLearning content that’s accessible anytime, anywhere – on nearly every smartphone and tablet. It’s easy for users to add their voice – along with video clips, survey and test questions, attachments and more – to PowerPoint decks and other documents, and create online and mobile video presentations and courses. Users can share this content in multiple ways – including through mobile content portals, email links, learning management systems (LMSes) and Brainshark’s free iOS and Android apps – and track learning participation, completion and content effectiveness.

It’s easy for learners to access and interact with Brainshark content too, regardless of the smartphone or tablet model they’re using. Behind the scenes, Brainshark automatically detects the type of mobile device accessing content and serves up the optimal file format.

“Given today’s global and mobile workforce, it’s important for companies to be able to reach their learners in a convenient, accessible manner,” said Brainshark CEO Joe Gustafson. “At Brainshark, we’re committed to making this process easy – enabling organizations to rapidly create mLearning content and deliver it in the ways their learners want to access it. We’re honored to be recognized by Brandon Hall Group for our mobile learning solutions.”

About Brandon Hall Group

With more than 10,000 clients globally and 20 years of delivering world class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We conduct research that drives performance, and provides strategic insights for executives and practitioners responsible for growth and business results.

Brandon Hall Group has an extensive repository of thought leadership research and expertise in in our primary research portfolios – Talent Management, Learning and Development, Sales Effectiveness, Marketing, and Executive Management. At the core of our offerings is a Membership Program that combines research, benchmarking and unlimited access to data and analysts. Our members have access to research and connections that help them make the right decisions about people, processes, and systems, coalesced with analyst advisory services tailored to help put the research into daily action. (www.brandonhall.com).

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.