Brainshark Wins THINKstrategies' Best of SaaS Showplace (BoSS) Award

"Cloud-Based Solution Enables Business Professionals to Easily Create, Share and Track Online Training and Sales Video Presentations"

Wellesley, Mass. — October 17, 2011 — THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Brainshark has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today's Software-as-a-Service (SaaS) solutions.

The BoSS Awards is an ongoing program of THINKstrategies' new Cloud Computing Showplace which recognizes SaaS companies that are producing tangible business benefits for specific user organizations. These benefits can include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.

Brainshark enables businesspeople to easily transform static content, such as PowerPoint documents, into voice-enriched video presentations that can be accessed anytime, on-demand. Users can also obtain extensive viewing reports, enabling them to measure the effectiveness of their sales, marketing, training and HR communications.

One organization that used Brainshark to produce quantifiable results is Con-way Inc., a $5.0 billion freight transportation and logistics services company. Con-way uses Brainshark to train 15,000 drivers in its SafeStack system to ensure freight safety. With Brainshark, Con-way's learning and development facilitator can deliver testing and monitor reports to ensure all drivers have successfully completed the training. Con-way estimates that Brainshark has saved the company approximately $12 million.

It is for these reasons that Brainshark has been named a Best of SaaS Showplace Award winner. A summary of the company's winning BoSS Award submission can be found at http://cloudshowplace.com/awardSummary.php?key=55.

"We are pleased to be recognized by THINKstrategies and the Cloud Computing Showplace for the business value of our solution," said Joe Gustafson, Brainshark CEO. "Through Brainshark's cloud-based technology, we remain dedicated to providing a simple, affordable and accessible way for companies to create online and mobile video presentations, and deliver them to their worldwide audiences."

"Leveraging Cloud-based communications tools to improve sales, marketing and training effectiveness at a lower cost is essential in today's challenging business environment," stated Jeffrey M. Kaplan, the founder of the SaaS Showplace which is now a part of the new Cloud Computing Showplace, and Managing Director of THINKstrategies, the strategic consulting firm which conceived and administers the Showplace. "Brainshark's simple yet powerful Cloud solution is making it easier for organizations to achieve their business objectives and measure their results."

For more information about the rules for applying for a BoSS Award or to find a list of previous winners of the BoSS Awards, go to http://www.cloudshowplace.com/awardprograms/boss.html.

Based on the success of the BoSS Awards program which focuses on SaaS solutions, THINKstrategies has launched the Cloud Computing Business Value (CCBV) Awards program to recognize companies which are delivering Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) solutions producing measurable business benefits for their customers. For more information regarding the CCBV Awards, see http://www.cloudshowplace.com/awardprograms/ccbv.php.

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About the SaaS and Cloud Computing Showplace

The Software-as-a-Service (SaaS) Showplace is a part of the newly expanded Cloud Computing Showplace, the largest, vendor-independent, online directory and best practice resource center of SaaS, Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) solutions including Managed Services, founded and administered by THINKstrategies.

The original Showplace was established in 2006 to provide the following benefits,

  • Give enterprise decision-makers a quick directory of the leading SaaS providers and a convenient source of valuable insight regarding SaaS trends.
  • Give SaaS providers a targeted tool to increase their visibility among enterprise decision-makers, and gain access to key enabling technology suppliers.
  • Give enabling technology suppliers a specialized platform to increase industry awareness regarding their SaaS solutions.

For more information, go to www.cloudshowplace.com.

About THINKstrategies, Inc.

THINKstrategies, Inc. is the only strategic consulting services company focused entirely on helping its clients capitalize on the unprecedented business opportunities created by the technology industry shift from a product-centric to a services-driven orientation and an 'on-demand' delivery model.

THINKstrategies' mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.

For more information regarding THINKstrategies' unique consulting services, visit www.thinkstrategies.com, or contact us at info@thinkstrategies.com.

THINKstrategies, SaaS Showplace and Cloud Computing Showplace are registered trademarks of THINKstrategies, Inc.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.