Brainshark’s Sales Coaching Solution Takes Home the Gold in 2017 American Business Awards

Brainshark for Coaching Honored for Improving Sales Readiness and Productivity; Brainshark Also Wins ‘Customer Service Department of the Year’

WALTHAM, Mass. – May 4, 2017 – Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that Brainshark for Coaching is a Stevie® Award winner in The 15th Annual American Business Awards (ABAs). Brainshark’s solution for anytime, anywhere sales coaching received gold – the highest category honor – for “New Software Product of the Year: Corporate Learning/Workforce Development Solution.” This is Brainshark for Coaching’s fourth Stevie Award win since its launch last February – and Brainshark’s sixth consecutive year of being honored in the ABAs for driving sales effectiveness and productivity.

The ABAs are the nation’s premier business awards program. All organizations operating in the U.S. – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The program received more than 3,600 nominations this year.

Brainshark for Coaching empowers sales managers to ensure reps master their messages and are prepared to capitalize on every interaction. Feedback on the solution from ABAs judges includes:

  • “Really awesome coaching tool!”
  • “Real-time completion data helps managers track learning modules completed by the team.”
  • “Video-based, on-demand learning makes it easier for learners to complete the allocated assignments with ease, and at their own time and pace.”
  • “Brainshark for Coaching is excellent.”

“Sales coaching is critical to increasing sales readiness and overall sales results,” said Brainshark CMO Robin Saitz. “We’re honored to have Brainshark for Coaching recognized with another gold Stevie Award for its role improving sales productivity and performance. We remain committed to driving innovation in the area of coaching – through interactive, peer-to-peer features, and future ways to apply virtual and augmented reality in coaching scenarios.”

Customer Service Department of the Year

In addition to the Brainshark for Coaching win, Brainshark also received a bronze-level Stevie Award for “Customer Service Department of the Year.” The company was recognized for its customer care program and commitment to customer success. By aiding customers in the development of holistic sales readiness solution plans, Brainshark helps users maximize technology ROI and results.

“Customers are at the center of everything we do – guiding our research, product development, resources and more,” said Diane Gordon, chief customer officer, Brainshark. “We’re gratified to see their successes with Brainshark and to be recognized with this Stevie Award, which underscores our commitment to continually delivering superior experiences and helping organizations close more deals faster.”

For more information about Brainshark, its professional services, and its award-winning sales enablement and readiness solutions, visit

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Over 1000 amazing companies – including many in the the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at