Combined Insurance Uses Brainshark Video Presentations to Train Mobile Sales Force
WALTHAM, Mass. — October 23, 2012 — Brainshark, Inc., the leader in online and mobile video presentations, today announced that Combined Insurance has improved the effectiveness and timeliness of its mobile sales force training through Brainshark. Combined Insurance uses Brainshark to quickly and easily create mobile-ready video training courses and deliver them to agents throughout the United States.
A leading provider of supplemental insurance, including accident, disability, health and life insurance products, Combined Insurance delivers services and solutions that help protect families across the globe. With operations throughout North America, Europe and the Pacific, the company is structured so its sales agents spend most of their time in the field – making mobile communications a critical way to dispense training information.
Prior to using Brainshark, Combined Insurance was limited to physical classroom training sessions and mailing CDs and thumb drives to deliver training course materials to its mobile sales force. Because these were arduous processes, the company needed to find a way to improve both training accessibility and impact. By recording videos in-house and choosing Brainshark, Combined Insurance is now able to effectively create and distribute its video training courses – enabling its sales force to view the content either at a computer or on-the-go from nearly any mobile device.
Since choosing Brainshark, Combined Insurance is seeing a number of benefits, including:
- Increase in engagement – With up to a 100 percent completion rate of its video training courses.
- Increase in feedback – Learners are providing more feedback than before, helping the training and marketing departments improve and tailor the training courses to better serve the sales force.
- Ease-of-use and self-paced learning – Salespeople have access to training courses presented in a visual manner that appeals to them, with the ability to rewind and re-watch courses at their convenience.
- Tracking capabilities – Brainshark’s tracking analytics provide Combined Insurance with valuable insight into who has completed the courses, how they scored on quizzes and if any follow-up is needed.
- Ease of content production – Combined Insurance has also created more than 500 pieces of training content for its sales force to date, with dozens more in development.
“Brainshark has significantly increased the completion rate of our video training courses because it has provided us with an effective distribution method to reach our remote and mobile sales force like never before,” said Michael Helton, special projects coordinator of technology and training at Combined Insurance. “Delivering timely content to our salespeople is essential, and by using Brainshark, we’re able to deliver our content quickly, track completion of our courses and provide the necessary follow-up, which has impacted our training success immensely.”
Joe Gustafson, Brainshark’s CEO, added: “Informal, mobile learning is of growing importance to many businesses, and the need for sales teams to access content anytime, anywhere and on any device provides a competitive advantage. We applaud Combined Insurance for being a model company that is effectively using mobile technology to bring productivity and efficiency benefits to its geographically dispersed sales force.”
Combined Insurance (www.combinedinsurance.com) is a leading provider of individual supplemental accident, disability, health and life insurance products and part of The ACE Group of Companies. Through a field sales force and corporate staff, Combined Insurance meets the growing coverage needs of policyholders around the globe. For more information, call 1-800-490-1322 or visit www.combinedinsurance.com.
Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.