"Inaugural Awards Program Recognizes Solutions That Shape the Digital Content Industry and Help Business Users Be More Productive and Effective"

"Inaugural Awards Program Recognizes Solutions That Shape the Digital Content Industry and Help Business Users Be More Productive and Effective"

WALTHAM, Mass. — May 7, 2014 — Brainshark, Inc., the leader in cloud-based business presentations, today announced that the Brainshark Marketing Cloud has been named to EContent magazine’s Trendsetting Products of 2014 list. This awards program recognizes the products and platforms that are shaping the digital content industry, while helping businesses solve content, marketing and publishing challenges.

The list was assembled for the first time in EContent’s history – recognizing solutions that address the needs of an ever-changing industry, and help users be more productive and effective in their communications. EContent’s editorial staff selected products for inclusion based on their uniqueness and importance to the field.

“As the list of available tools of the digital content trade grows, it becomes more important to differentiate between the products that get the job done and the products that are staying ahead of the curve –  anticipating the needs of their users,” said Theresa Cramer, EContent editor. “Here at EContent, we turned to our inboxes, to our coverage and to our contributors to find out what those trendsetting products are in 2014. We congratulate Brainshark and our other winners for their innovation and impressive results.”

Unveiled earlier this year, the Brainshark Marketing Cloud improves companies’ demand generation and external communication activities. Through the Brainshark Marketing Cloud, marketers worldwide use Brainshark video presentations and analytics to drive measurable results from inbound marketing, email campaigns, social media, event promotions, and customer and partner communications. Brainshark’s integrations with marketing automation systems also make it easy to identify, score and nurture the best leads. Customers report improving lead conversion rates by 50%, increasing audience reach and engagement by 5 times, and accelerating content delivery by 4 times and more.

“Marketers today face tough challenges – from attracting and converting website visitors to combating email fatigue to producing quality marketing content that 'wows' prospects, just to name a few,” said Brainshark CMO Andy Zimmerman. “The Brainshark Marketing Cloud provides a comprehensive solution – enabling organizations to communicate with high-impact online and mobile videos that are proven to drive engagement and results. We’re excited to be named to EContent’s Trendsetting Products list, in recognition of the Brainshark Marketing Cloud’s impact and results.”

For more information about the Brainshark Marketing Cloud, please see www.brainshark.com/solutions/marketing-cloud.aspx. The full list of 2014 Trendsetting Products is available at www.econtentmag.com/Articles/Editorial/Feature/EContents-Trendsetting-Products-of-2014-96704.htm.

About EContent Magazine

EContent magazine focuses on the business side of digital publishing, media, and marketing, targeting executives and decision makers in these fast-changing markets. By covering the latest tools, strategies, and thought leaders in the digital content ecosystem, EContent magazine and EContentMag.com keep

professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. EContent and EContentMag.com are published by Information Today, Inc.

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.