Leading Medical Device Companies Select Brainshark to Drive Sales Productivity

"Acclaimed Sales Enablement Platform Reduces Sales Process Complexities and Helps Companies Close More Deals Faster"

WALTHAM, Mass. — January 19, 2016 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced widespread selection of the Brainshark Sales Accelerator among leading-edge medical device companies. Operating in a highly regulated, rapidly changing and competitive industry, these organizations are using Brainshark to increase sales readiness, reduce complexity in the selling process and close more deals faster.

Medical device companies that recently chose the Brainshark Sales Accelerator include Apollo Endosurgery, Capsule, Clinical Innovations, iRhythm Technologies, MobilityWorks, Teleflex and VisionCare.

“Our sales reps need to demonstrate our innovative wearable, digital and mobile healthcare solutions – including how they can cut costs and improve the course of treatment – to physicians, clinical staffs and other buyers who are pressed for time,” said Carrie Shales, director of education and training, iRhythm, a world leader in cardiac arrhythmia information. “We chose the Brainshark Sales Accelerator to equip our sales team to have even more valuable conversations. In particular, the streamlined onboarding and training capabilities, access to the right sales content at the right time and in-depth content analytics make the solution a great fit – while the tight integration with Salesforce will maximize our CRM investments.”

Named a “Best New Product of the Year” last month by Best in Biz Awards, the Brainshark Sales Accelerator provides resources for sales onboarding, continuous training, prospecting, live presentation delivery, coaching and content development – all centrally accessible within Salesforce. Powerful analytics give actionable insights into how deals are won.

“Medical device sales teams need to keep abreast of rapidly changing regulations, risks and industry trends that are driving the development of state-of-the-art products – all while showing how their solutions can improve processes and patient outcomes,” said Joe Gustafson, Brainshark CEO. “That’s why it’s so important to have a comprehensive, consolidated solution like the Brainshark Sales Accelerator that addresses every facet of sales enablement. We look forward to helping these companies close more deals, and bring their pioneering and important technologies to even more patients and clinicians.”

In addition to medical technology, the Brainshark Sales Accelerator is widely used in financial services, insurance, manufacturing, healthcare and technology industries, among other sectors. For more information about the Brainshark Sales Accelerator, please see www.brainshark.com/solutions/sales-accelerator. A brief video demonstration is also available at www.brainshark.com/see-a-demo.

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.