New Brainshark Integration Engine Connects All Applications in Organizations’ Sales Technology Stacks

Brainshark’s Solution Unifies and Optimizes the Sales Enablement Ecosystem – Breaking Down Information Silos Across Systems and Providing Analytics into What’s Impacting Sales Performance

Waltham, Mass. – October 4, 2016 – Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced it has launched the Brainshark Integration Engine, enabling organizations to connect all the content, data and applications in their sales enablement ecosystems. Reducing costs and complexities associated with getting integrations up and running, the Brainshark Integration Engine drives better performance by sharing real-time data and content across multiple systems for sales training, coaching and buyer engagement.

“Sales enablement leaders often find themselves grappling with content and data that are isolated in disparate systems,” said Heather Cole, service director for sales enablement strategies at research and advisory firm SiriusDecisions. “Not only does this situation exacerbate the challenge of making internal and external sales content findable for the reps, it often limits the ability of those who create and manage content to track more than just hits or downloads. Better alignment of content to buying and selling cycles and consolidation of access and tracking are a critical first step. Only then can organizations start associating assets to outcomes and get actionable insight into what’s helping or hurting sales performance.”

The Brainshark Integration Engine helps sales enablement professionals and supporting groups use their existing applications and workflows, while leveraging Brainshark to improve sales content creation and management, sales training and coaching, and buyer engagement. Data and analytics from Brainshark help companies “connect the dots” – providing real-time insights into how reps’ knowledge and the sales content they use and share across systems impact sales results.

Brainshark Integration Engine: Systems Supported

The Brainshark Integration Engine makes it easy to integrate Brainshark with systems including:

  • Content marketing – After the initial integration, content in these systems is regularly synced with Brainshark and made available for reps, without losing important metadata.
  • Customer relationship management (CRM) – When sales reps share content with buyers – either through Brainshark, Outlook or the CRM – Brainshark’s detailed engagement data is immediately tied to the lead, account and opportunity records in the CRM system. Reps can see who viewed materials, when, how much was consumed and more – highlighting opportunities for follow-up.
  • Marketing automation – The new integration capabilities provide cross-platform visibility into buyer engagement data, enabling more accurate and comprehensive list segmentation and campaign results.
  • Learning management system (LMS) – No matter what solution an organization uses for training (whether it’s Brainshark or a third-party LMS), the systems can exchange course completion details.

Brainshark can integrate with a wide variety of enterprise systems including: Marketo, Eloqua, Kapost, SharePoint, Box, Dropbox, Salesforce, Microsoft Dynamics, HubSpot, Oracle, Blackboard, Docebo, Tableau, SAP, Birst and others. The Integration Engine’s standards-based Integration Platform as a Service (IPaaS) infrastructure is easier to implement than connecting through APIs, which can be time- and resource-intensive, and don’t always carry over content attributes and metadata.

“With a variety of sales applications that aren’t ‘talking to each other,’ it’s difficult for organizations to maximize value and ROI,” said Brainshark CEO Greg Flynn. “The Brainshark Integration Engine helps organizations connect sales, marketing and learning systems with ease, providing a secure, scalable and customizable solution requiring no manual intervention. Sales teams benefit from having access to content and data that drive performance gains.”

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About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at