The Pedowitz Group and Brainshark Announce Partnership

"Customers Gain Access to Full Range of Marketing and Demand Generation Services"

ATLANTA and WALTHAM, Mass. - December 2, 2010 - The Pedowitz Group, the world's largest and most experienced demand generation agency, today announced a partnership with Brainshark, Inc., the leader in on-demand multimedia for business. Through the partnership, customers have access to the combined products and services of both companies to deliver turnkey demand generation programs.

Brainshark makes it easy for anyone to create multimedia presentations that can be viewed online at any time, including on mobile devices. Through Brainshark’s online presentation platform, companies can improve the reach and results of their communications – increasing lead generation results by five to 10 times and more, and decreasing overall communication costs by up to 90 percent. Brainshark’s detailed analytics let companies measure the effect of their communications and prioritize follow-up to the right people at the right time. In addition, Brainshark provides content production services for companies who want to make their presentations “pop,” such as for a marketing campaign, building a presence at a tradeshow or a product launch.

The Pedowitz Group helps companies leverage marketing automation technology, people and process to build revenue-producing demand generation practices and reach their revenue goals. The agency has worked with more than 400 clients worldwide in a range of industries including technology services, financial, publishing, manufacturing, channel and higher education.

This referral partnership enables The Pedowitz Group and Brainshark to recommend each other's products and services to leading companies nationwide. In addition, The Pedowitz Group fully leverages the Brainshark family of solutions, including Brainshark’s enterprise-class products and Brainshark Mobile, as key components of its innovative content strategy. The Pedowitz Group is also a registered learning provider on myBrainshark, allowing it to price and sell demand generation-oriented learning content.

"We are continually looking to expand our base of industry-leading partners to add further value to our customers, and teaming with The Pedowitz Group, who has deep expertise in campaign design and message development, is a natural fit," said Joe Gustafson, CEO, Brainshark. "We look forward to working more closely together to provide comprehensive support for companies' marketing needs."

Jeff Pedowitz, president and CEO of The Pedowitz Group, said, "Partnering with Brainshark provides our customers with a world-class service provider, and enables them to address the content crisis experienced by every demand generation marketer. Brainshark offers a powerful way to make your story stand out and have a greater impact, which is an integral part of a revenue-producing demand generation strategy."

About The Pedowitz Group
The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG can help you make a significant and measurable contribution to your company’s growth, visit

About Brainshark

Brainshark’s data-driven sales enablement and readiness platform provides client-facing teams with the knowledge, skills and resources they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensure reps master key messages; empower teams with dynamic content that can be created quickly, updated easily and accessed anywhere; and use powerful scorecards to visualize sales performance trends and make real connections from improved readiness to increased revenue. Thousands of customers – including more than half of the Fortune 100 – rely on Brainshark to close performance gaps and get better results from their sales enablement initiatives. Learn more at