Renowned Sales Enablement Expert Jim Ninivaggi Joins Brainshark Leadership Team

Former Sales Productivity Analyst, Ninivaggi Brings 3 Decades of Experience to New Role as Brainshark’s SVP of Strategic Partnerships

WALTHAM, Mass. — July 11, 2016 — Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced that Jim Ninivaggi, formerly with research and advisory firm SiriusDecisions, has been appointed senior vice president of strategic partnerships. In this role, Ninivaggi will help drive key partnerships that extend the power of Brainshark’s solutions and platform, shape and execute strategy as a member of Brainshark’s leadership team, and share his deep knowledge of key industry trends. A preeminent sales enablement expert, Ninivaggi has three decades of experience studying and driving B2B sales productivity.

“Jim’s name is synonymous with sales productivity, and he’s passionate about the issues that matter to our customers,” said Brainshark CEO Greg Flynn. “Having worked with him for years in his previous analyst role, we are excited to welcome Jim to the company – and are confident that his extensive experience and acumen will further extend Brainshark’s leadership position, while creating new opportunities and synergies to benefit our customers.”

Prior to Brainshark, Ninivaggi worked with SiriusDecisions for 10 years, most recently as service director for sales enablement strategies, a practice area he helped build for the firm. Ninivaggi also served as regional director for the American Management Association, helping define and implement training and development goals. Previous roles also include owner of the Maremma Group, and vice president of sales and marketing at Claritas Consulting and at C3i Healthcare Connections.

“Across industries, organizations are seeing that closing sales productivity gaps directly and positively impacts revenue,” Ninivaggi said. “So sales enablement strategies and solutions aren’t a nice-to-have; they’re a need-to-have and strategic imperative. With so much interest and momentum in the market, it’s an especially exciting time to join Brainshark. The company is on the leading edge of increasing sales productivity – by improving the effectiveness of salespeople and sales managers.”

About Brainshark

Brainshark sales readiness software equips businesses with the training, coaching and content authoring capabilities to achieve sales mastery and outsell the competition. With Brainshark, companies can: prepare sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.