Tracking and Measuring Web Lead Generation

Tracking and Measuring Web Lead Generation
March 9, 2009

If you're faced with providing better measurement of your online marketing programs like generating leads from your website or Google Adwords programs, try using tracking codes. Simply append the source of your link to your Brainshark URL like this: /brainshark/vu/view.asp?pi=600460867&tx=brainshark_blog.

You can use as many different tracking codes as you want on the same presentation. If you use codes like "tx=adwords_lead_gen", "tx=newsletter_banner_ad" or "tx=website_homepage", you'll know which of your programs and link placements are driving your clicks and registrations. Tracking codes show up in view receipts as well as in your Brainshark reports so you can see which links are working and which ones are not!