Tracking and Measuring Web Lead Generation

March 09, 2009 | Pat Kelly
Tracking and Measuring Web Lead Generation

If you're faced with providing better measurement of your online marketing programs like generating leads from your website or Google Adwords programs, try using tracking codes. Simply append the source of your link to your Brainshark URL like this: /brainshark/vu/view.asp?pi=600460867&tx=brainshark_blog.

You can use as many different tracking codes as you want on the same presentation. If you use codes like "tx=adwords_lead_gen", "tx=newsletter_banner_ad" or "tx=website_homepage", you'll know which of your programs and link placements are driving your clicks and registrations. Tracking codes show up in view receipts as well as in your Brainshark reports so you can see which links are working and which ones are not!

Transform Your Sales Onboarding
Every company needs to prepare new reps to sell. Check out this cheat sheet for 11 ways to improve your sales onboarding program.
BTG’s Sales Enablement Success Story
Learn how Brainshark helped BTG execute its best product launch ever in this 2-minute video.
Get More Done as a Solo Sales Enabler
Sales enablement teams of one have a lot on their plates. This e-book shares 9 best practices for doing more with less.