Prior to Brainshark, for its marketing campaigns, we would send out 2,000 to 5,000 mailings to financial advisors. Unfortunately, we could not capture any metrics with the mailings, couldn’t follow up on warm leads that actually viewed the information, and mailing was costly.
So we decided to use Brainshark. Subject matter experts created PowerPoint slides and script. We also enlisted Brainshark Professional Services for professional voice over services. We attached a PDF of the printed brochure to the Brainshark and distributed the link through email, gathering viewer information with the Brainshark’s Guestbook feature.
By utilizing the Guestbook, we had ability to see who viewed the information and for how long, and could follow up on the financial advisors and turn them into warm leads. What’s more, we could resend the information easily without additional costs.
Overall, mailing 5,000 brochures would have cost $59k, without the benefits of tracking.
But, with Brainshark, we sent 5,000 emails, and then mailed just 156 brochures to warm leads for a cost of $3,700 total.
For this one 4-month campaign, we saved $56,000!