On November 17, David Meerman Scott, the author of one of my favorite business books, Marketing Lessons of the Grateful Dead, participated in a Brainshark Customer Community Webinar. More than 200 people registered to hear David discuss his new book, Real-Time Marketing and PR. Click here to view the replay.
Many of us are in the middle of planning for 2011 and this is a perfect time to think about incorporating the concepts of Real-time into your activities. The promise of being a real-time organization is that by instantly engaging with your market and connecting with customers, you will grow your business, regardless of its size.
The webinar includes a 40-minute presentation by David followed by a 20-minute Q&A. Many of the questions related to making the cultural transition within an organization. Thanks to our co-sponsors, the Insurance and Financial Communicators Association and the Sales and Marketing Executives International.
submitted by Irwin Hipsman, Director of Customer Community.