myBrainshark is, of course, all about recorded presentations and "on-demand" webinars. Affiliate partner WebinarListings.com, in fact, recently published an article of ours entitled “Ten Reasons to Consider Offering On-Demand Webinars” which highlights the major benefits of on-demand webinars for presenters and audience members alike. That is not to say, however, that we don’t see the value of live webinars. We do! And we do them all the time here at Brainshark. Live sessions are particularly important where audience interaction and participation matters.
So, in follow up to our recent blog post about event preparation, I wanted to provide some more excellent learning content on the subject as it relates specifically to live webinars. A large majority of presenters inadequately prepare for their webinars. By approaching the event as a simple walk-through of a PowerPoint lecture, the presenter turns the event into just that – a lecture. Most presenters fail to appreciate the importance of facilitating a high level of involvement and engagement between the speaker and the audience. Here is a free eLearning presentation by Roger Courville, co-founder and principal of 1080 Group, in which he identifies and elaborates on 3 great tips for effectively engaging your webinar audience.
Taking the time to plan an optimal participant experience will result in better formulation of your message and your approach to interacting with your audience. The more involved and engaged you can be as the presenter/host, the more it will feel like a face-to-face presentation for the participants. And the higher the level of engagement, the more the audience will benefit from on your content. That’s why they signed up, after all!