iContact + Brainshark: Video Presentation Email Campaigns [How-to-Video]

iContact + Brainshark: Video Presentation Email Campaigns [How-to-Video]
April 4, 2011

Thanks for all of the great feedback we've been getting about these! In this post and others, I highlight using Brainshark/myBrainshark together with email campaign management tools. Today we’re taking a look at sending a Brainshark or myBrainshark Pro Series video presentation in an email campaign through iContact.

Here are some quick stats to consider:

  • Studies indicate that seeing and hearing a message increases retention by as much as 3x and 6x vs. audio or text/images alone (The Weiss-McGrath Report)

  • It was just reported in the Wall Street Journal that Zappos witnessed a 10% increase in sales of products that had an accompanying video on the site

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Above: Example of a Brainshark presentation in an iContact Email Template

In the following video, you’ll learn the 3 easy steps to creating video presentation campaigns using Brainshark and iContact:

1. Getting your presentation link and thumbnail image ready*

2. Adding them to your email template

3. Sending and tracking

*Note: In step 1, I’ll show you how to use a tracking code track your video presentation viewers without using a guestbook to maximize the reach of your message. It employs the iContact “standard merge field” for email address, [email].

Brainshark Users:


myBrainshark Users: