iContact + Brainshark: Video Presentation Email Campaigns [How-to-Video]

April 04, 2011 | Jay Wilder
iContact + Brainshark: Video Presentation Email Campaigns [How-to-Video]

Thanks for all of the great feedback we've been getting about these! In this post and others, I highlight using Brainshark/myBrainshark together with email campaign management tools. Today we’re taking a look at sending a Brainshark or myBrainshark Pro Series video presentation in an email campaign through iContact.

Here are some quick stats to consider:

  • Studies indicate that seeing and hearing a message increases retention by as much as 3x and 6x vs. audio or text/images alone (The Weiss-McGrath Report)

  • It was just reported in the Wall Street Journal that Zappos witnessed a 10% increase in sales of products that had an accompanying video on the site

describe the image

Above: Example of a Brainshark presentation in an iContact Email Template

In the following video, you’ll learn the 3 easy steps to creating video presentation campaigns using Brainshark and iContact:

1. Getting your presentation link and thumbnail image ready*

2. Adding them to your email template

3. Sending and tracking

*Note: In step 1, I’ll show you how to use a tracking code track your video presentation viewers without using a guestbook to maximize the reach of your message. It employs the iContact “standard merge field” for email address, [email].

Brainshark Users:


myBrainshark Users:

Download Now
How to Onboard a Winning Sales Team
Set the tone for your reps' success. Improve your sales onboarding program in 6 steps with this blueprint.
View Spectranetics Video
Spectranetics' Sales Enablement Story
See how Brainshark helped Spectranetics' sales team achieve a 95% pass rate on training in this 2-minute video.
Prepare Your Reps For What's Next
Ensure the entire sales force is equipped for every situation with this comprehensive readiness guide.