Lead Nurturing Through Amazingly Engaging Content [Webinar Replay]

August 11, 2011 | Joan Babinski
Lead Nurturing Through Amazingly Engaging Content [Webinar Replay]

80% of qualified prospects are not ready to buy --- just one of the interesting factoids that Jon Miller, VP Marketing shared with our audience in a webinar that he and I presented recently. That’s one key reason why lead nurturing is so essential to the marketing and sales process.   

If you’re thinking about how to put a lead nurturing program in place or expand your current nurturing strategy, check out the replay below for 4 types of lead nurturing approaches starting on Slide 9 (use the Table of Contents to jump there). Need to convince others in your organization that you need to embrace a lead nurturing approach? See the ROI on Slide 7.

I don’t know any marketer who doesn’t want to make their lead nurturing content more effective -  see the examples from Marketo and from Brainshark Customers for some new ideas.

Also, many attendees asked for a PDF version of Jon's slides. Click to view the presentation in a separate window and download the document from the attachments tab at the top of the player's table of contents.

View the on-demand version of this webinar here. 

One of the biggest challenges that many marketers have in launching successful lead nurturing programs is content – developing engaging content, creating enough of it to keep up with demand, and doing it cost-effectively. Now your audiences have even MORE expectations about how they want to see and experience your content: they want it more mobile, shareable, and in easily consumable formats like video. The good news – creating engaging content for your nurturing programs doesn’t have to be that hard, and you already have many assets that you can leverage today.   

We’d love to hear about a lead nurturing program that has worked well for you. Leave us a comment!

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