80% of qualified prospects are not ready to buy --- just one of the interesting factoids that Jon Miller, VP Marketing shared with our audience in a webinar that he and I presented recently. That’s one key reason why lead nurturing is so essential to the marketing and sales process.
If you’re thinking about how to put a lead nurturing program in place or expand your current nurturing strategy, check out the replay below for 4 types of lead nurturing approaches starting on Slide 9 (use the Table of Contents to jump there). Need to convince others in your organization that you need to embrace a lead nurturing approach? See the ROI on Slide 7.
I don’t know any marketer who doesn’t want to make their lead nurturing content more effective - see the examples from Marketo and from Brainshark Customers for some new ideas.
Also, many attendees asked for a PDF version of Jon's slides. Click to view the presentation in a separate window and download the document from the attachments tab at the top of the player's table of contents.
One of the biggest challenges that many marketers have in launching successful lead nurturing programs is content – developing engaging content, creating enough of it to keep up with demand, and doing it cost-effectively. Now your audiences have even MORE expectations about how they want to see and experience your content: they want it more mobile, shareable, and in easily consumable formats like video. The good news – creating engaging content for your nurturing programs doesn’t have to be that hard, and you already have many assets that you can leverage today.
We’d love to hear about a lead nurturing program that has worked well for you. Leave us a comment!