According to one of our Brainshark Learning Providers, John Alexander, once most people start building their SEO skills, the light bulb generally comes on as to how they might like to use their talents. Some will apply their skills to their current business website while others represent affiliate marketers, who are primarily interested in building traffic and leads to their own informational sites.
Search Engine Workshops, teaches students how to also set up a new SEO business right from scratch. It sounds odd, but many people have the challenge of just getting started. Often it's due to a fear of some sort. It's easy to be busy all the time, but are you busy doing the right things? Some people begin to work with SEO from a self-taught perspective. They may buy all of the popular tools, all the latest e-books, and hang out in the local forums. They may subscribe to various resources, always looking for the next great thing to sign up for. But for some reason or other, they seem to have difficulty in actually getting started.
As Director of Training at Search Engine Workshops, John shares some simple steps you can consider, as well as the sequence of those steps to be most effective in launching your proposed SEO business:
Step 1: Set some specific goals.
Step 2: Get started sooner than later.
Begin by getting your SEO skills right up to speed. If you are unsure of yourself over certain scenarios or in highly competitive categories, consider taking some training. Far too many webmasters start out by selling SEO and then have difficulty actually delivering. So learn how to deliver first so that you have a comfort level and know for a fact, EXACTLY what you can do.
Where can you build your SEO skills?
Grab a few free SEO Tips.
Attend A Live, hands-on SEO Workshop in a Local Community.
A few hours in obtaining new SEO knowledge with personalized instruction and a 6 month Mentoring Program can deliver a huge return for your online business - for life!
Step 3: Be sure to gain personal confidence through experience.
This is probably the next most important step. The sooner you build your confidence, the sooner you will realize the potential for what you can perform. In the beginning, start with a few of your own sites where you have full creative liberty without the demands or pressures that come from a client.
Experience builds confidence. Set some benchmarks for yourself. As you get comfortable competing at a certain level, then you can progress to take on bigger challenges. It's surprising how fast you can grow your skills with a little daily practice on a regular basis.
Once you have reached a level where you have a few profitable websites or sites where you are proud of your achievements in ranking as well as meeting whatever other objectives you've set for yourself, it's time to consider business.
Step 4: Open your doors for business
In the beginning, choose your first few clients well. Select your clients based on the research you perform on their buying audience. Those first few clients need to be success stories, so be sure to do all of your research BEFORE you take them on as a client.
The most important thing you are building now is your reputation.
Eventually what occurs, as you choose your clients wisely (as opposed to going for a fast buck) is that your new clients will literally become your sales people. If your work makes their business really sing, they tell literally everyone they know. Ultimately, in a short period of time, this generates genuine referral business for you.
Now instead of you chasing the prospects, the prospect is seeking you (based on referrals and the excellent successes that you have brought your first clients.)
In Summary: Be sure you get your new SEO business started on the right foot!
1. Get started - Make up your mind and create an action plan
2. Build Genuine SEO skills first not later
3. Practice makes perfect - Build your confidence
4. Open Your Business - Choose your first clients well
5. A Solid Reputation Delivers Referrals, Repeat Business and Client Retention
For more details on SEO ideas, feel free to watch John’s Brainshark on-demand workshops.