Today, more and more professionals are accessing information on the go. Because of this, it is important that you make your communications available from mobile devices so that your audience can access the right information anytime, anywhere. However, there are many ways to optimize the design of your mobile content.
When designing your mobile communication, be aware that the viewing screen on mobile devices is much smaller than the viewing screen on a desktop or laptop computer. Because of this, text that is readable on a desktop can become illegible when viewed on a mobile device. Instead of creating text heavy presentations, try to replace words with images that will display favorably on a mobile device.
By using images in your mobile communication, you create slides that support your narration and retain viewer interest. Studies show that audiences retain only 10% of what they hear and 20% of what they see. But when presented with a communication that combines voice and visual elements, retention soars to 65% (Weiss-McGrath Report). You probably don't need statistics to convince yourself that images are powerful, but those figures actually say more about text - when you use a lot on your slides, it prompts your audience to read rather than listen to what you are saying, dropping their retention to 20% at best. With images in your communication, your message has the best chance of being retained and then acted upon by your audience.
But do keep in mind that graphics in your communication are intended to be visual aids not handouts to be used on their own, so make sure that you choose simple, rather than complex images. If your audience needs to spend more than 3 seconds deciphering your graphic, it is too complex and instead should be broken down into smaller, more manageable pieces. This is especially true for mobile communications, where you have less space and the images need to enhance the audio but not distract from it. By using simple, relevant images in your communication, you will obtain optimal results.
Image focused communications are more engaging to your audience because the visuals make the communication video-esque. This concept applies to non-mobile presentations as well. Whenever you can incorporate visuals into your communication—mobile or desktop—you will increase the effectiveness of your presentation, ensuring that your message makes an impact on your audience.