Earlier this month, the Marketing Cloud hosted Jim Lecinski, VP of US Sales & Service at Google, for a discussion on the Zero Moment of Truth – the instant a potential buyer becomes receptive to the products or services you have to offer. The framework developed around ZMOT is highly impactful to the B2B buying cycle and should be an important consideration to every B2B marketer’s strategy.
In this webinar you will learn:
The definition of the Zero Moment of Truth and the other critical moments in the buyer’s consciousness that surround it.
How B2B buyers are leveraging an expanding number of resources
How the ZMOT and subsequent moments of truth are merging to create stronger buying influences.