Winning the Zero Moment of Truth [Webinar Replay]

December 28, 2011 | Gerry Praysman
Winning the Zero Moment of Truth [Webinar Replay]

Earlier this month, the Marketing Cloud hosted Jim Lecinski, VP of US Sales & Service at Google, for a discussion on the Zero Moment of Truth – the instant a potential buyer becomes receptive to the products or services you have to offer. The framework developed around ZMOT is highly impactful to the B2B buying cycle and should be an important consideration to every B2B marketer’s strategy.

In this webinar you will learn:

  • The definition of the Zero Moment of Truth and the other critical moments in the buyer’s consciousness that surround it.

  • How B2B buyers are leveraging an expanding number of resources

  • How the ZMOT and subsequent moments of truth are merging to create stronger buying influences.







Click here to view this webinar replay.

Transform Your Sales Onboarding
Every company needs to prepare new reps to sell. Check out this cheat sheet for 11 ways to improve your sales onboarding program.
BTG’s Sales Enablement Success Story
Learn how Brainshark helped BTG execute its best product launch ever in this 2-minute video.
Get More Done as a Solo Sales Enabler
Sales enablement teams of one have a lot on their plates. This e-book shares 9 best practices for doing more with less.