Anatomy of an Event Invite Using Brainshark

Anatomy of an Event Invite Using Brainshark
July 5, 2011

Today I’m going to cover using myBrainshark or Brainshark to create an invite to an event. It’s a great use case that I urge you to consider if you haven’t already. The amount of information one needs to include in an event invite is pretty extensive.  It can really weigh down an email or series of web pages, leading to confusion, fatigue or both on the part of the prospect.  For this reason, you should look to communicate event invites in video presentation form as much as possible.

Regardless of format, event invitations must cover:

1)      What /Where/When it is

2)      Who will be there? Who will be speaking?

3)      What are the benefits of attending?

4)      How to get there and where to stay

5)      Options and costs (if applicable)

6)      Acknowledgement of sponsors

7)      How/where to register

Here’s two examples of a local event and a national conference that I assisted partners on which you can use as guides to help create your own Brainshark-powered event invites today.

First, here is an example of a national conference invite from our partner, the United States Distance Learning Association (USDLA):

Next, here is an example of local event invite from our partner, the New England Technology Sales Executive Association (NETSEA):

Tips you can use:

In both examples, I used a basic background template from within PowerPoint 2007.  Since these events had already been posted to the websites of the USDLA and NETSEA, I was able to get most of my content there.  I used snipping tool (free in Windows 7) quite a bit to grab header and footer images, screen shots of registration forms, speaker images, and more.   I also used a number of shapes in PowerPoint to create clickable buttons.  I embellished both using shadow and reflection effects in PowerPoint, a topic I covered in my recent post entitled “2 minutes to Better Visuals in PowerPoint 2007.”  Finally, I used basic animations to have the visuals enter as I spoke wherever possible to keep the audience engaged.


Use these two examples to help create an invite for your next event.  When you do (or if you’ve already created one), we invite you to share your work in the comments section below.  Beyond the initial invite, consider follow up communications to registrants like surveys or event guides before the event and take out presentations after, like in this example from the 2011 SAS Global Forum.