Charles Schwab's New TV Commercial: An Infographic Test

Charles Schwab's New TV Commercial: An Infographic Test
June 28, 2011

On our way to the Customer Success Tour in Cincinnati, we stopped in Des Moines and came across a new television ad by Charles Schwab. I am not sure whether this is playing across the country or if Des Moines is just a test market. The commercial struck a responsive chord in that it looked like a Brainshark presentation a customer might make.

Take a look at the Charles Schwab spot on YouTube and then view a recently created presentation by Brainshark. The key difference is the audio. The Schwab ad has the narrator reading the script verbatim while Brainshark’s presentation is longer, with music but no narration. Which do you think is more effective?

Click here for Brainshark                  Click here for Charles Schwab






The style of this type of commercial would generally be called a video infographic, even though the Schwab spot is really more of a direct advertisement without any stats. If you are interested in taking a deeper dive into information graphics, one of the more thoughtful practitioners is UK based David Mccandless