Connecting Brainshark and Marketing Automation

Connecting Brainshark and Marketing Automation
June 15, 2011

Do you use or are you considering using a Marketing Automation system in your company?  How does Brainshark enhance and complement the processes of an automation system?  The team that runs our cloud-based technologies, has reviewed this topic below by tackling a couple FAQs and including links to two additional resources with more information.

What is Marketing Automation? The use of technology solutions to manage and automate marketing processes, including customer segmentation, campaign planning and execution, budgeting, lead management, analytics, and reporting.  It makes processes, which were once performed manually, much more efficient. It also facilitates continuous improvement by allowing marketers to track and measure the results of their campaigns and make necessary adjustments in near real-time.

Example Systems: Marketo, Eloqua, Silverpop, Aprimo, ExactTarget, etc.

How Do Brainshark Video Presentations Enhance and Complement Marketing Automation Systems?

  • Content: Video presentations & attachments; Easy to produce; Can repurpose/reuse existing marketing collateral

  • Reporting: Brainshark provides “deep dive” qualitative data about how your prospects are engaging with your content; can be used for Lead Routing & Scoring

  • Mobile: Device-agnostic; Accessible anywhere, anytime

  • Social Media: Embeddable; Reusable content; Viral Brainshark videos

Resources:

Do you or your marketing team have a success story for how you increased campaign responses or improved a marketing program using Brainshark?  Share it now and be entered to win an iPad 2!