Constant Contact + Brainshark: 3 Steps to Video Email Campaigns

Constant Contact + Brainshark: 3 Steps to Video Email Campaigns
March 23, 2011

In this post and others forthcoming, I’m going to highlight using Brainshark and myBrainshark together with email campaign management tools.  Today we’re taking a look at sending a Brainshark video presentation in an email campaign through Constant Contact.

Here are some quick stats to consider:

  • Studies indicate that seeing and hearing a message increases retention by as much as 3x and 6x vs. audio or text/images alone (The Weiss-McGrath Report)

  • It was just reported in the Wall Street Journal that Zappos witnessed a 10% increase in sales of products that had an accompanying video on the site

In the following video, you’ll learn the 3 steps to creating video presentation campaigns using Brainshark and Constant Contact:

  1. Get your presentation link and thumbnail image ready*

  2. Add them to your email template

  3. Send and track

*Note:  In step 1, we’ll show you how to use a tracking code and a dynamic Constant Contact merge field to track your video presentation viewers without a guestbook to maximize the reach of your message in Brainshark.

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Questions/comments/experiences?  Please share your thoughts and inquiries below.