In this post and others forthcoming, I’m going to highlight using Brainshark and myBrainshark together with email campaign management tools. Today we’re taking a look at sending a Brainshark video presentation in an email campaign through Constant Contact.
Here are some quick stats to consider:
Studies indicate that seeing and hearing a message increases retention by as much as 3x and 6x vs. audio or text/images alone (The Weiss-McGrath Report)
It was just reported in the Wall Street Journal that Zappos witnessed a 10% increase in sales of products that had an accompanying video on the site
In the following video, you’ll learn the 3 steps to creating video presentation campaigns using Brainshark and Constant Contact:
Get your presentation link and thumbnail image ready*
Add them to your email template
Send and track
*Note: In step 1, we’ll show you how to use a tracking code and a dynamic Constant Contact merge field to track your video presentation viewers without a guestbook to maximize the reach of your message in Brainshark.
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Questions/comments/experiences? Please share your thoughts and inquiries below.