A Beginner's Guide to Video Marketing

A Beginner's Guide to Video Marketing
May 17, 2011

Last week, our very own Director of Product Marketing for myBrainshark, Jay Wilder, made a classy appearance at the Hubspot offices over in Cambridge, MA. Jay joined Yelena Kadeykina, Marketing Director at Pixability, and Web Consultant Jim Kukral to deliver another one of Hubspot’s powerhouse webinars, “A Beginner’s Guide to Video Marketing.” I’ve included the recorded version of the webinar below but figured I would nab a few bullets-worth of information from Jay’s section, which begins around (22:30).

  • Considering different audience types – what kinds of buyers are your product or service relevant to and which channels are best for reaching them? (23:15)


  • The purpose of video on your website – are you using it to market your product, build trust with your end-user, encourage engagement, or maybe even to enhance content marketing? There are a variety of use cases that can accomplish these goals. (24:30)


  • The kind of content that belongs on each major social media channel – Facebook needs to be a little more personal than people think, while YouTube is an SEO booster (28:15)


  • The importance of a “Call-to-Action” – these are powerful tools in getting your viewers to react. Find out how to make them compelling and impactful.  

Jay will also be speaking at the Social Media Breakfast Madison event (#SMBMad) on Wednesday May 18th at 9:15 am EST, sharing some social media tips. Click here to register for the online event. I just did.

Below is the Hubspot webinar. Enjoy: