How Penn State Uses Brainshark

May 26, 2011 | Ralph Oliva
How Penn State Uses Brainshark

The Institute for the Study of Business Markets (ISBM) at Penn State is a research institute which focuses on business-to-business marketing. They have been using Brainshark in a variety of ways including their educational activities, such as being able to effectively answer questions. Brainshark has also helped the ISBM with their internal communications as well as their external messaging and marketing. The presentation below is an in-depth success story from Ralph Oliva, Executive Director at ISBM.


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