I recently presented a session on Using Video and Mobile to Drive Demand & Revenue at the Funnel Marketing Conference in London; where Brainshark along with Eloqua, Hubspot, Marketo, and others participated at the first U.K. conference focused on lead nurturing.
Traveling light on my 3-week tour of the U.K. and Europe, I am relying greatly on my shiny new iPad 2 for all my customer meetings and presentations, including this most recent one with 150 people. With the recent launch of our new, free iPad app, SlideShark, I wanted to share some best practices for using the projection capabilities of the iPad 2 combined with the ability to show PowerPoints on the iPad using SlideShark.
Here they are:
1. To Screen or not to Screen? – SlideShark enables you to project onto a screen as I did, but depending on the size of your meeting, you may not need to project at all. Unlike a computer, the iPad is an excellent presentation tool without a projector – it’s instantly “on”, can be viewed from any angle, and is conducive for sharing across a table for a more intimate approach with smaller audiences.
2. It Just Works – When I used to present from my computer, I would plug into the projector, press Ctrl+ F8, and wait with bated breath to see my image appear on screen – and then do troubleshooting if it didn’t. But using the iPad 2 with a projector, your image appears instantly. All you need is an adaptor cable and BOOM – there it is!
3. Get In Touch With Your Content – Finger controlling on the iPad with SlideShark works better than using a stylus. A stylus tends to be less precise and you may find you trigger more than one slide animation. You generally have a good level of control over the digits you’ve been using your whole life.
4. Keep it Steady – Many of the adaptor cables that connect the iPad2 to the projector don’t have screws to secure the connection. You may have one that does, but if not, try not to move the iPad to ensure you keep it connected.
5. Stand and Deliver - Many live presenters, myself included, often succumb to the bad habit of looking at the slides when presenting. The most interesting phenomenon with the iPad when I placed it on the podium, was that the exact opposite happened. I found I had to force myself to look at the slides once in a while, and did so when emphasizing a point. On the other hand, you do have to be careful not look at the iPad or the wall the entire time. This speaks to the need to rehearse and get comfortable with the content, which is true whenever presenting live.For someone like me who spends a lot of time on the road presenting in front of groups of a few people to a few hundred people, the ability to travel with my iPad2 and SlideShark serve all my presentation needs is a joy. I hope you find these tips helpful.