I recently used Brainshark to launch a training video on the Apple iPad 2 to our retail organization. This training started off as a PowerPoint with voice over but eventually evolved into a training video featuring a full product demo. The beauty of Brainshark was that I was able to launch the training to over 300 retail locations and over 10,000 associates via adding a simple URL in a global email distribution list.
To make things even better, I am able to track views in the Brainshark reporting tool and correlate retail sales to video viewings by user and location, thus making ROI easier to observe. The Icing on the cake was the addition of a QR code to the launch communication, and possibly on store displays soon, that links right to the video in English and French which allows users to quickly scan, capture and view the Brainshark on their mobile device at their convenience.
As we say around the office, “That was EASY!”