Something happened last year that made me – and probably lots of other people – take pause. More smartphones were sold in 2011 than PCs. Wow. That’s pretty big. (And that doesn’t even include the 70M+ tablets sold!) We’ve all been talking about mobile for some time now, but this milestone –and the speed at which we reached it – is proof positive that mobile is undoubtedly the future of computing.
Business Insider recently posted a great slide deck that was originally shared at the IGNITION WEST: Future of Mobile conference. That’s where I grabbed the chart you see here. It, along with several others in the deck, backs up this assertion with convincing detail.
As smartphones become more and more powerful and feature-rich, and tablets – particularly the iPad – keep improving as well, it’s no surprise people are buying them at a frenetic pace so they can, quite simply, do more with less. Email and web browsing, of course, are mainstay activities on mobile devices, while “apps” provide limitless options for both fun and utility. Mobile apps, in fact, are already a $6B industry and projected to grow to $56B by 2015, according to Forrester. Social sharing (status updates, tweets, etc.), shopping, and watching videos are also three of the most popular activities on mobile devices. YouTube, in fact, now gets over 600M mobile views per day, which is 15% of their total views, a percentage that keeps rising.
For businesses, having a strategy for communicating with your mobile audiences has quickly gone from being a “nice-to-have” to a “must-have.” If your business hasn’t gone mobile already, it’s time to start! Brainshark has been committed to mobile for some time now with a device-agnostic approach to addressing your video communication needs. So whether your audience is using an iPad, iPhone, Android device, Windows Phone or even that PC that’s been eclipsed by them all, we’ve got you covered. Regardless of the solutions you pick, though, if you believe the assertion that the future of computing is mobile (undoubtedly, I believe), then all of your future communication plans need to take mobile consumption into account, so your business can stay competitive or, at the very least, not be left in the dust.