Channel sales are what it's all about these days! But having greater means of distributing your products and services doesn’t mean it takes any less effort to get them to market successfully. Luckily, we had Laz Gonzalez, Service Director for Channel Management Strategies at SiriusDecisions, stop by to share his infinite wisdom on boosting partner sales performance.
In this webinar replay, Laz points out that many resellers, vendors, and partners have a multitude of relationships to juggle, including yours, so getting them to simply remember all of the products under their belt can be a real challenge. Even if you’re lucky enough to have them recall your solutions, do you think they’ll be able to effectively communicate the value messages associated with them?
The point is that sales enablement spending has been on the rise over the last few years and it’s very important to make sure your organization is making a sound investment. Check out this on-demand webinar to learn how to ramp up your channel sales by aligning your sales enablement with demand generation.