With a reported 12% growth in popularity amongst B2B marketers, 2012 was a big year for online video. During that time, we’ve published a host of content to help organizations develop and hone their video marketing strategies.
Browse the list below to find some of our most popular video marketing tips and tricks from the past year, with ideas for content creation, SEO, YouTube marketing and more.
#1. Converting PowerPoint to Video for Content Marketing
While 70% of B2B marketers now use video, creating enough quality content is always a challenge. This post explains how transforming simple PowerPoints into voice-enriched presentations can help to quickly add more video content to your marketing arsenal.
#2. 7 Video Marketing Channels You Can't Ignore
Creating quality video content is important, but how are you delivering it to your audience? This post highlights some of the top marketing channels to consider for getting your content in front of as many eyes as possible.
#3. A Ken Burns Solution to a Small Video Problem
Sometimes the best video marketing ideas come from the places you’d least suspect. Jason Thompson shares how Ken Burns’ Civil War series helped inspire the format for a new video asset earlier this year.
#4. Simple SEO Ideas for Video Marketing
Search engine optimization can be tricky business for video marketers. Fortunately, there are simple things anyone can do to make their videos more visible online. This post breaks down three ideas to consider.
#5. Raising the Bar: What Video Marketers Can Learn from P&G's Olympic Ad Campaign
What could video marketers have taken away from the 2012 Summer Olympics? Well if they were paying attention to a certain popular campaign from Proctor & Gamble, a lot of great tips to improve their strategies, writes Marit Fratelli.
#6. Email Marketing Tips: Using Video to Drive Webinar Registration
Studies show that video content can do wonders for email marketing campaigns, and webinar promotions are a great example of how. This post explains how it works, with details on combining video with email to get the most out of your webinar marketing efforts.
#7. 5 Cool YouTube Channel Ideas for Video Marketing
Brands can create their own YouTube channels to help deliver their videos to a wider audience of prospective buyers. In this post, you’ll find a list of proven best practices for creating a YouTube channel that speaks to your viewers.
#8. Q&A: Video Marketing Tips and Ideas with Bettina Hein
What better place to find fresh video tips than from the person who literally wrote the book on video marketing? In this exclusive interview, Bettina Hein, co-author of Video Marketing for Dummies, shares insights on viral video strategies, mobile considerations and more.
#9. Storyboarding Meets Marketing: Tips for Better Video Content
No matter what your goals might be, great marketing videos start with proper planning. This article explains the keys to successful storyboarding and how it can help ensure your videos tell the right story.
#10. Video in PR: Fresh Ideas for More Effective Press Releases
Is video a good fit for public relations? Absolutely – if you use it the right way. Eric Davies shares the dos and don’ts of integrating online video with PR content in this post.
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