10 Fascinating Video Marketing Stats for 2012

July 09, 2012 | Brendan Cournoyer
10 Fascinating Video Marketing Stats for 2012

Back in May, I compiled a list of (mostly true) facts on mobile marketing that I thought were particularly interesting. Not surprisingly, a fair amount of the data revolved around mobile video, especially on how mobile devices are spurring video consumption and viewership. (As CMI founder Joe Pulizzi told me not long ago, it’s as if people are walking around all day with “portable television sets.”)

With interest in video marketing at an all-time high, I thought I’d put together a similar list around cool stats and trends for video specifically. I’m assuming most people have heard the usual numbers (YouTube gets over 4 billion views each day!), so hopefully the list below unveils some fresh numbers to mull over. Here we go…

#1. The U.S. population is expected to spend almost 40% more time online watching video this year than it did in 2011. When you break that down, it amounts to about 193 million people watching over 29 hours each. That’s a lot. (Source: Proven SEO)

#2. Even lower estimates still project that 53.5% of the U.S. population (which works out to about 167 million people) and 70.8% of Internet users will watch online video in 2012. So even worst-case scenario, we’re still talking about a whole lot of people here. (Source: HubSpot)

#3. April 2012 saw a 40% increase in the amount of video consumed by the average Internet user when compared to the same month in 2011. That’s a significant amount of growth. If I grew 40% by next April, I’d be 8’4”. (Source: MediaPost)

#4. In a recent survey, 46% of respondents said they'd look up details about a new brand or product after seeing it mentioned in an online video. Nearly 50% said they’d be likely to view a video posted socially by a brand they follow. If you still don’t have a social media strategy, I feel sorry for you. (Source: BtoBonline)

#5. In fact, social video effectiveness is at an all-time high. Views for social video ads have reached 1.3 billion, and the total from Q1 2012 nearly doubled the previous quarter’s results. (Source: ReelSEO)

#6. Research shows that YouTube usage among marketers increased in 2011 by 47% when compared to 2010. As an overall tactic, video marketing went up 27%. Naturally, more video is on every marketer’s wish list in 2012. (Source: Content Marketing Institute)

#7. When it comes to decision makers, 59% of senior executives reportedly prefer watching online video over reading text, and 80% of execs watch more video content online now than they did last year. This is why CEOs are so busy – they’re always on YouTube. (Source: We Capture)

#8. Many have argued that visitors who view video content are far more likely to buy a product or service than those who do not. Keeping in mind, mobile video viewers are projected to reach 54.6 million in 2012. (Source: David Caron Design)

#9. Mobile video has also been cited to spur user engagement. In fact, the average mobile viewer watched videos that were three times longer than those on regular PCs or laptops. (Source: Thrive Marketing)

#10. Reports show that 88% of senior marketing executives believe integrated video improves overall performance and click-thru rates for email marketing campaigns. This boost in CTRs can be as much as 13%, as reported by other studies. (Source: MarketingProfs and Experian Marketing Services)

Learn more about the easy and cost-effective ways to implement video marketing in your organization.

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