Sure, video is the number one focus for many marketing organizations this year. And yes, on-demand video has become a key tenet of today’s corporate training programs. But with more companies now targeting video as way to improve nearly all forms of enterprise communication, corporate interest has definitely been taken to a whole new level.
In fact, here’s a number for you: 10.8. That’s how many hours of video Gartner predicts the average enterprise user will consume each month by the end of 2012. And if you think that’s a lot, consider also that this same number is predicted to climb to as high as 16 hours within the next four years.
Judging by these trends, it’s clear all signs point to more and more enterprise video well into the foreseeable future – and believe it or not, YouTube is a big reason why. Now naturally, public YouTube content that anyone can see is rarely a good fit for corporate communications. But at the same time, any site that earns over 4 billion views per day must be doing something right.
As a result, many businesses have invested in adopting the YouTube model for their own enterprise communications. In other words, the idea is for companies to take all the benefits of YouTube – on-demand viewing, ease of use, sharability – and apply them directly to their own simple-to-access web portal. The result is an enterprise video platform that can aid in everything from new hire onboarding and sales enablement to corporate communications and open enrollment.
The trick is how to get from point A to point B. This new report, YouTube for the Enterprise: Harnessing the Power of Video for High-Impact Business Communications, is a great place to start, with an in-depth look at the enterprise YouTube model, industry trends, and benefits of video communications.