Although the face of marketing has been changing pretty drastically over the last few years, email marketing has probably continued to be a pretty big part of your overall marketing strategy. Many of our customers are constantly trying to improve their efforts and successes in this area. Luckily, we rounded up four of Brainshark’s finest email marketing experts to combine forces and share their extensive knowledge.
In this Q&A style webinar, our experts provided answers to commonly asked questions, such as:
Is it better to send text or HTML email campaigns?
What is the best time of day or week to send emails?
How important are campaign “open rates”? What should we be looking for?
If we include video, should we embed a thumbnail image or is it better to just include a link?