At Brainshark, we talk a lot about the value that engaging video presentations can bring to your content marketing efforts.
But we aren’t the only ones talking about it.
Across the web, there’s a wealth of information on how businesses, marketers and entrepreneurs can use video marketing to improve brand awareness and attract more customers. Here’s a short list of some of the top video marketing bloggers, speakers, thought leaders and consultants in the game today.
Steve Brossman, Magnetic Digital Marketing
“Videos are all about connecting with people,” says Steve via his homepage. A seasoned video and relationship marketing strategist based in Australia, Steve is a popular speaker who’s presented in 15 countries on how companies can use video marketing to attract more customers and stand out from the competition. He’s also co-written a free eBook, 61 Ways to Market and Profit with Video.
Follow on Twitter − @SteveBrossman
Pam Brossman, Magnetic Digital Marketing
OK, so I’m cheating just a little bit here, but both Steve and Pam bring a lot to the video marketing table. Pam is an international digital marketing speaker, trainer and consultant, and the author of Your Millionaire Attitude. She also serves as CEO at Social Media Woman, an online magazine geared toward promoting the top new media marketing ideas from around the globe, including featured webinars on topics like video SEO strategies.
Follow on Twitter -- @pambrossman
Tim Danyo, Imagination Media
With a background in video production, Tim blogs and tweets frequently on the different ways companies can leverage video to tell better stories that engage their audience. He’s currently the owner and creative director at Imagination Media, a Montana-based company that specializes in video marketing, production and social media implementation.
Follow on Twitter − @TimDanyo
Steve Garfield, SteveGarfield.com
With “a passion for combining technology with video and blogging,” Steve is a renowned speaker on the topic of creating effective online videos. His video blog launched way back in 2004, making him one of the first video bloggers on the ‘Net. He’s also the author of the book Get Seen: Online Video Secrets, and hosts Steve Garfield.tv, where he experiments with real time interaction with broadcasts. Oh yeah, and the dude even has his own iPhone app.
Follow on Twitter − @stevegarfield
Perry Lawrence, Ask Mr. Video Blog
You don’t get to be called “Mr. Video” for nothing. Perry is the president of the Video Marketing Association, a group dedicated to the advancement of – you guessed it – video marketing. He’s an international speaker and video strategist with over 20 years experience in video production. Though his blog isn’t updated often, it’s still home to a wealth of information on video marketing and SEO best practices.
Follow on Twitter − @askmrvideo
Kevin Nalty, Will Video for Food
This YouTube “weblebrity” knows a thing or two about making videos go viral (his “Scary Maze” and “Cute Kitten” clips were viewed over 35 million times – each). Kevin is a career marketer and one of the leading online video marketing thought leaders on the web. In addition to his frequent blog posts, he also speaks frequently on video and social media marketing, and authored the recently published Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video.
Follow on Twitter − @nalts
Josh Rimer, JoshRimer.com
An avid blogger, Josh brings a somewhat unique focus to video marketing – he specializes primarily in YouTube. After noticing a talent for creating popular YouTube videos, Josh started his own site to help businesses gain more exposure on the world’s second largest search engine. His blog is home to a ton (and I mean a ton) of tips on optimizing your videos to drive views and attract more subscribers. It’s not dry content either – he even has his own YouTube Comedy Channel.
Follow on Twitter – @JoshRimer
Mark Robertson, ReelSEO
Mark is the founder and publisher at ReelSEO, a site focused on all-things online video and internet marketing. Mark and his team generate a wealth of content every day, with news and tips covering everything from the basics of video marketing to leveraging social media to extend your reach (and a lot more in between). He’s also spoken at several popular events, including Search Engine Strategies, PubCon and Streaming Media West.
Follow on Twitter − @MarkRRobertson
Tim Washer, TimWasher.com
In addition to his work as Sr. Marketing Manager at Cisco Systems, Tim is also a “corporate comedian” with credits including The Onion Sports Network and Saturday Night Live. He’s spoken frequently on video marketing for B2B companies, notably on the subject of using humor to enhance your viral marketing efforts. You can check out some of his most popular (and hilarious) video on his YouTube Channel.
Follow on Twitter - @timwasher
James Wedmore, JamesWedmore.com
Social media marketing author and speaker Lewis Howes calls James “one of the top video marketing experts in the world.” James blogs often about the different ways businesses can implement video and social media strategies to improve their marketing campaigns. He’s also the author The YouTube Marketing Book, and writes extensively on his site about the power of marketing with video, YouTube and social media.
Follow on Twitter -- @jameswedmore